marketing plan
You
About
🎁 Product Description | VOTEC Group is a global SAP Consulting firm offering high-end innovative solutions in data analytics, cloud technology, and enterprise mobility, aimed at enabling enterprises to make smarter decisions and gain a competitive edge. |
💝 Product Type | Consulting Services, Enterprise Solutions |
📊 Product Stage | Growth Stage |
💸 Monetisation Model | Service-based model |
Your Prospects
About
🙋♀️ Target Audience | Large enterprises and multinational corporations across various industries, including technology, retail, and construction, requiring SAP, Oracle, and IBM application services and enterprise mobility solutions. |
📢 Marketing Strategy Preferences | Content marketing, Case Studies, Industry-specific Whitepapers, Webinars, and Thought Leadership |
🤯 Buyer Persona Struggles | 1. Integration challenges with existing systems 2. High cost of implementation and maintenance 3. Limited internal expertise in handling new technology |
🤨 Misconceptions | 1. SAP solutions are only viable for large enterprises 2. Cloud technologies are less secure 3. Implementing new technologies disrupts daily operations |
Buyer Persona
Example
David is the Chief Technology Officer at a multinational retail corporation with operations in North America, EMEA, and APJ regions. He oversees the company’s technology strategy, ensuring that their systems support business goals while remaining agile and innovative.
Currently, David faces integration challenges with their existing systems and worries about the high cost of implementing and maintaining IT solutions. His team has limited expertise in handling new technologies, making it difficult to fully leverage the capabilities of advanced SAP, Oracle, and IBM applications.
David believes that SAP solutions are crucial for achieving operational efficiency but is concerned about the misconception that such solutions are only viable for larger enterprises. He is also wary of the perceived security risks associated with cloud technologies and fears disruptions in daily operations when new technologies are implemented.
David’s dream outcome is a seamless integration of new technologies with existing systems, ensuring minimal disruption to daily operations. He seeks cost-effective and efficient solutions that can enhance internal capabilities, streamline operations, and improve the overall customer and employee experience. David values trusted partners like VOTEC Group who can provide innovative solutions, exceptional service, and strategic insights to drive his company's digital transformation and competitive edge.
David looks forward to leveraging VOTEC Group’s industry expertise and global reach to digitally reinvent his company, outpacing competitors and achieving long-term business success.
Targeting
Draft
Filter Category | Filter Criteria |
Industry | - Technology - Retail - Construction - Professional Services - Financial Services - Healthcare |
Headcount | - 500-10,000 employees |
Job Title | - Chief Technology Officer - Chief Information Officer - IT Director - IT Manager - Technology Consultant |
Do it Yourself
When you
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Ideas
Content
# | Struggles | Misconceptions | Dream Outcomes | Post Caption (with a captivating hook) |
1 | Integration challenges with existing systems | SAP solutions are only viable for large enterprises | Seamless integration with existing systems | Spotlight: customer How David Achieved Seamless Integration with VOTEC Group! Discover his transformation journey. #Integration #CustomerSuccess |
2 | High cost of implementation and maintenance | Cloud technologies are less secure | Cost-effective and efficient solutions | Promotion Reducing Costs with Secure Cloud Solutions. Find out how VOTEC Group makes it happen. #CloudSecurity #CostEfficiency |
3 | Limited internal expertise in handling new technology | Implementing new technologies disrupts daily operations | Enhanced internal capabilities and streamlined operations | Article Transition Smoothly: Handling New Technologies without Disruptions. #Technology #SmoothTransition |
4 | Difficulty in achieving digital transformation | High-end SAP solutions are overly complex | Simplified digital transformation | Case study Simplifying Digital Transformation for Growing Enterprises. A success story with VOTEC Group. #DigitalTransformation #SuccessStory |
5 | Managing global operations efficiently | Global consulting services are too slow | Efficient global operations | Spotlight: partner Accelerating Global Efficiency with VOTEC Group – [Partner's Company] Success. #GlobalOperations #Efficiency |
6 | Keeping up with rapid technological changes | Technology adoption is a one-time fix | Continuous technological advancement | How to video Embrace Continuous Advancement: A Step-by-Step Guide with VOTEC Group. #TechAdvancement #HowTo |
7 | Synchronising multi-location teams | Remote teams can't be effectively managed | Effective remote team management | Repost Mastering Remote Team Management – Insights from VOTEC Group. #RemoteTeams #Management |
8 | Delays in project timelines | Enterprise mobility is unnecessary for non-tech industries | Timely project completion | Case study Meeting Project Deadlines with Enterprise Mobility Solutions. #EnterpriseMobility #ProjectManagement |
9 | Cybersecurity threats | Cloud storage is unsafe | Robust cybersecurity measures | Promotion Ironclad Cybersecurity with VOTEC Group’s Cloud Solutions. #Cybersecurity #Cloud |
10 | Scalability issues | Scaling operations requires extensive infrastructure | Scalable and flexible solutions | Article Scaling Up Made Easy: Flexible Solutions with VOTEC Group. #Scalability #Growth |
11 | Lack of real-time data analytics | High-end analytics tools are too expensive | Real-time, actionable insights | Spotlight: employee Meet Sarah, Our Data Analytics Guru. Learn how she leverages real-time insights for better decision-making. #EmployeeSpotlight #DataAnalytics |
12 | Managing legacy systems | Legacy systems can't integrate with modern solutions | Modernised, integrated legacy systems | Article Breathing New Life into Legacy Systems - Integration with Modern Solutions. #LegacySystems #Modernisation |
13 | Vendor dependency for support | External vendors slow down innovation | Self-reliant, innovative teams | How to video Build Self-Reliant Teams for Continuous Innovation. Learn from VOTEC Group. #Innovation #SelfReliance |
14 | Customisation for industry-specific requirements | SAP is only for standardised processes | Tailored solutions for industry-specific needs | Case study Custom SAP Solutions for Unique Business Needs – A VOTEC Group Success Story. #Customisation #SAP |
15 | Downtime during technology upgrades | System upgrades are always disruptive | Zero-downtime upgrades | Repost Zero-Downtime Upgrades: Ensuring Business Continuity with VOTEC Group. #Upgrades #BusinessContinuity |
Ideas
godfather offer
A Godfather offer is a compelling proposition from a business that presents such exceptional value it's financially irresponsible for the prospect to refuse.
What you’re reading right now is our Godfather Offer.
Here are some ideas you can consider:
Offer Name | Offer Description | Value Proposition | Target Audience |
Free Consultation | A one-time, no-cost consultation session with VOTEC Group experts | Gain tailored insights and recommendations for integrating advanced technologies and achieving business goals | CTOs and IT Directors of large enterprises and multinational corporations |
Free Webinar | Access to a free webinar focused on key industry topics like cybersecurity, cloud computing, and remote team management | Learn from industry experts, gain actionable insights, and improve your organisation’s capabilities | Technology managers, IT professionals, and business leaders |
Free eBook | A comprehensive eBook detailing strategies for digital transformation and operational efficiency | In-depth guidance on achieving effective digital transformation and streamlining operations | Business owners, technology leaders, and consultants |
Demo Offer | A live, interactive demo of VOTEC Group’s innovative solutions | Experience firsthand how our solutions can address your specific business challenges | Potential clients evaluating enterprise solutions |
Free Whitepaper | An expert-written whitepaper providing insights on critical topics like cloud security and real-time data analytics | Detailed knowledge to enhance your current technology strategy and ensure data-driven decision making | CIOs, data analysts, and enterprise technology strategists |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
Ad Variation | Offer | Headline | Call to Action | Description |
1 | Free Consultation | "Get Expert Advice for Seamless Integration!" | Schedule Consultation | Unlock the potential of seamless technology integration with a free consultation from VOTEC Group’s experts. |
2 | Free Consultation | "Transform Your Business with Our Experts" | Book Now | Discover tailored digital transformation strategies for your enterprise. Book a free consultation with VOTEC Group today. |
3 | Free Consultation | "Achieve Your Boldest Goals – Free Consultation" | Schedule Your Session | Ready to outpace your competitors? Schedule a free session with VOTEC Group’s consultants and start transforming your business. |
4 | Free Webinar | "Join Our Free Webinar on Cybersecurity Solutions" | Register Now | Learn how to protect your enterprise from cybersecurity threats in our upcoming free webinar. Register today! |
5 | Free Webinar | "Free Webinar: Effective Remote Team Management" | Sign Up Today | Master the art of managing remote teams. Join our free webinar and gain valuable insights from industry experts. Sign up now! |
6 | Free Webinar | "Don't Miss Our Webinar on Scalable Solutions!" | Join the Webinar | Discover how scalable solutions can transform your business operations. Register for our free webinar today! |
7 | Free eBook | "Download Our Free eBook on Digital Transformation" | Download Now | Get comprehensive insights and strategies for successful digital transformation in our free eBook. Access it now! |
8 | Free eBook | "Free eBook: Seamless Tech Integration" | Get Your Free eBook | Achieve seamless tech integration with our detailed guide. Download the free eBook today and start implementing effective solutions. |
9 | Free eBook | "Unlock the Secrets to Efficient Operations - Free eBook" | Access Now | Learn how to enhance operational efficiency with our expert-written eBook. Download for free and lead your business to success. |
10 | Demo Offer | "Experience VOTEC Group Solutions Firsthand" | Request a Demo | Get a firsthand look at how our innovative solutions can revolutionise your business. Request a demo of VOTEC Group today. |
11 | Demo Offer | "Seeing is Believing: Request a Demo" | Try for Free | Discover the power of VOTEC Group's solutions with a personalised demo. See how we can address your business challenges effectively. |
12 | Demo Offer | "Transform Your Business with a Live Demo" | Book Your Demo | Book a live demo of VOTEC Group’s enterprise solutions and see how we can help you achieve seamless integration and operational excellence. |
13 | Free Whitepaper | "Get Our Free Whitepaper on Cloud Security" | Download Whitepaper | Understand the importance of cloud security and how to implement robust measures with our comprehensive whitepaper. Download it for free today! |
14 | Free Whitepaper | "Free Whitepaper: Real-Time Data Analytics" | Access Now | Unlock the potential of real-time data analytics with our detailed whitepaper. Download now and gain actionable insights for your business. |
15 | Free Whitepaper | "Enhance Your Digital Strategy - Free Whitepaper" | Get Your Copy | Strengthen your digital strategy with insights and best practices from our free whitepaper. Get your copy now and drive your business forward. |
Ideas
Messaging
InMail Variation 1:
Subject: Insights on Effective Technology Integration
Hi David,
Your post about effective technology integration was an interesting view on seamless transitions (see how we do it at VOTEC Group).
We help Chief Technology Officers reduce integration challenges, lower implementation costs, and enhance internal capabilities.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Brandon
InMail Variation 2:
Subject: Enhancing Digital Transformation with VOTEC Group
Hello Emily,
Your insights on digital transformation were thought-provoking—take a look at how VOTEC Group addresses these issues (our recent case study).
We help IT Directors cut down on implementation time, ensure cost-effective solutions, and achieve streamlined operations.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Brandon
InMail Variation 3:
Subject: Streamlining Global Operations
Hi Michael,
I enjoyed your discussion on managing global operations (learn more about our approach at VOTEC Group).
We help Business Owners manage global operations efficiently, achieve timely project completion, and ensure robust cybersecurity.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Brandon
Results
Expected
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
Ray Wolf, COO, Televero Health
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Whatever marketing you are doing today, with whatever degree of success, my strong recommendation is that you need to immediately START experimenting with Isaac if you have any intention of being the disrupter in your space rather than being disrupted!