marketing plan
You
About
🎁 Product Description | Trainual is a training manual for modern businesses. It is a business playbook builder that helps centralise knowledge, organise processes and SOPs, automate training, and create learning systems for scalable businesses. |
💝 Product Type | Software as a Service (SaaS) |
📊 Product Stage | Growth Stage |
💸 Monetisation Model | Subscription-based model |
Your Prospects
About
🙋♀️ Target Audience | Small to mid-sized businesses with growing teams (5 to 500) across various industries such as tech, marketing, healthcare, etc. |
📢 Marketing Strategy Preferences | Content marketing, Customer testimonials, Case studies, SEO, Social Media marketing, Email campaigns |
🤯 Buyer Persona Struggles | 1.Time-consuming training processes 2. Knowledge silos 3. Inconsistent onboarding experiences |
🤨 Misconceptions | 1. It’s too expensive for small businesses 2. Only useful for large enterprises 3. Difficult to implement and integrate |
Buyer Persona
Example
James is the Operations Manager for a mid-sized marketing agency. He leads a diverse team of 50 employees, each with specific roles and responsibilities. James finds it challenging to train new hires effectively due to the time-consuming nature of the process. He often encounters knowledge silos, which hampers productivity and creates inconsistent onboarding experiences for new recruits.
James has been using scattered tools like Google Docs and email to manage training materials, but he struggles to keep everything organised, updated, and accessible. He believes that moving to a more structured, user-friendly system could significantly improve the onboarding and training efficiency, allowing his team to hit the ground running.
James is particularly concerned about the misconception that such systems are too costly and complex for mid-sized businesses like his. His dream outcome is to have a single, centralised platform where all training materials, SOPs, and process documents are not only organised but also easy to assign and track. He envisions a seamless and consistent onboarding experience that would reduce time spent on training, increase productivity, and ensure that every team member is on the same page.
James is drawn to Trainual because it promises to make the training process painless and efficient, with features that allow documentation, delegation, and tracking all in one place. He looks forward to integrating Trainual into his current workflow to create a more cohesive and efficient training system, ultimately achieving higher consistency and performance across his team.
Targeting
Draft
Filter Category | Filter Criteria |
Industry | - Marketing and Advertising - Technology - Real Estate - Healthcare - Education Management - Professional Services |
Headcount | - 11-200 employees |
Job Title | - Operations Manager - Training Manager - HR Manager - COO - CEO - Business Owner - Team Lead |
Do it Yourself
When you
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Ideas
Content
# | Struggles | Misconceptions | Dream Outcomes | Post Caption (with a captivating hook) |
1 | Time-consuming training processes | It's too expensive for small businesses | Streamlined training and onboarding processes | Spotlight: customer <br> How James Reduced Training Time by 50% with Trainual! Discover his journey to efficiency. #Training #Efficiency |
2 | Knowledge silos | Only useful for large enterprises | Centralised and easily accessible knowledge base | Promotion <br> Breaking Down Knowledge Silos. Unleash the power of centralised knowledge with Trainual. #KnowledgeSharing |
3 | Inconsistent onboarding | Difficult to implement and integrate | Increased onboarding consistency | Article <br> Consistency is Key: How to Ensure Your Onboarding Process is Flawless. #Onboarding #Success |
4 | High employee turnover due to poor training | It's just another document storage tool | High retention rates thanks to effective training | Case study <br> How a Marketing Agency Reduced Turnover by Implementing Trainual. #CaseStudy #Retention |
5 | Poor tracking of training progress | Employees won't engage with digital training | Real-time tracking and progress reporting | Spotlight: partner <br> Real-Time Training Tracking - The Game Changer for [Partner's Company]. #PartnerSpotlight #RealTimeTracking |
6 | Difficulty maintaining training materials | It requires too much technical expertise | Always up-to-date training content | How to video <br> Keep Your Training Materials Fresh - The Easy Way with Trainual. #HowTo #TrainingMaterials |
7 | Lack of personalised training | Customisation is not possible | Personalised, role-based training paths | Repost <br> Tailor-Made Training for Each Role. See how Trainual makes personalised learning a reality. #PersonalisedTraining #Efficiency |
8 | Scaling training for a rapidly growing team | It's only meant for technical training | Scalable training solutions for growing teams | Spotlight: customer <br> How Trainual Helped a Tech Firm Scale Their Training as They Grew from 10 to 100. #CustomerStory #ScalableTraining |
9 | Managing remote team training | Not effective for remote teams | Effective remote training programs | Article <br> How to Master Remote Training – Tips and Tools for Success with Trainual. #RemoteTraining #RemoteWork |
10 | Onboarding process takes too long | It's only suited for onboarding new hires | Quick and efficient onboarding processes | Case study <br> Case Study: How We Cut Onboarding Time in Half with Trainual. #CaseStudy #Onboarding |
11 | Tracking compliance training | Compliance training doesn't need detailed SOPs | Ensured compliance through structured training | Promotion <br> Stay Compliant, Stay Safe – Streamline Your Compliance Training with Trainual. #Compliance #Safety |
12 | Difficulty in integrating multiple tools | It can't integrate with existing tools | Seamless integration with existing workplace apps | Article <br> Integrate and Innovate: How Trainual Fits Right into Your Existing Tech Stack. #Integration #Innovation |
13 | Lack of engagement in training | Digital training isn't engaging | Engaging, multimedia-rich training experiences | How to video <br> Make Training Fun Again! Using Multimedia to Engage Learners on Trainual. #Engagement #Training |
14 | Lack of clear role definitions during training | It is too complex to setup initial role-based training | Clear, defined roles and responsibilities in training | Spotlight: employee <br> Emily's Tips for Clear Role Definitions in Training. Discover Her Approach with Trainual. #EmployeeSpotlight #Roles |
15 | Difficulty measuring training ROI | It doesn't provide measurable results | Measurable training effectiveness and ROI | Promotion <br> Prove the Value of Your Training – Measure ROI with Trainual's Analytics. #ROI #Training |
Ideas
godfather offer
A Godfather offer is a compelling proposition from a business that presents such exceptional value it's financially irresponsible for the prospect to refuse.
What you’re reading right now is our Godfather Offer.
Here are some ideas you can consider:
Offer Name | Offer Description | Value Proposition | Target Audience |
Free Trial | A 14-day free trial of Trainual | Immediate access to all features without commitment | Small to mid-sized businesses wanting to improve their training processes |
Discount Offer | 20% discount on annual Trainual subscriptions | Cost-saving opportunity for high-quality training tools | Small to mid-sized businesses looking to invest in long-term efficiency |
Consultation | Free consultation with Trainual experts | Personalised insights and strategy for training | Businesses needing expert advice to streamline training |
Webinar | Free attendance to a training improvement webinar | Education on best practices for training and onboarding | All businesses desiring to enhance their training and onboarding strategies |
Free Resource | Downloadable training templates | Ready-made, easy-to-use templates for immediate impact | Companies looking to implement structured training without initial cost |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
Ad Variation | Offer | Headline | Call to Action | Description |
1 | Free Trial | "Experience the Future of Training with Trainual!" | Start Your Free Trial | Discover how Trainual can streamline your onboarding and training processes. Try it free for 14 days and see immediate results. |
2 | Free Trial | "Automate Your Training - Free for 14 Days!" | Get Started Now | Say goodbye to time-consuming training sessions. Try Trainual for free and empower your team with seamless onboarding. |
3 | Free Trial | "Revolutionise Your Training Process" | Try for Free | Centralise your training materials with Trainual. Start your free trial today and experience the difference in efficiency and consistency. |
4 | Discount Offer | "Unlock 20% Off on Trainual Subscription!" | Claim Your Discount | Take advantage of our limited-time offer and save 20% on Trainual subscriptions. Enhance your training process without breaking the bank. |
5 | Discount Offer | "Save Big on Your Training Solution" | Redeem Offer | Improve your training and onboarding with a 20% discount on Trainual subscriptions. Offer valid only for a short period. |
6 | Discount Offer | "Get More for Less - 20% Off Trainual" | Apply Discount | Switch to Trainual and enjoy a 20% discount on your subscription. Increase efficiency and knowledge sharing with less expense. |
7 | Consultation | "Book a Free Training Consultation Today!" | Schedule Consultation | Need help streamlining your training process? Book a free consultation with our experts and learn how Trainual can benefit your business. |
8 | Consultation | "Free Training Process Consultation Available" | Book Now | Get personalised advice on enhancing your training and onboarding processes. Schedule a free consultation with our team today. |
9 | Consultation | "Transform Your Training with Expert Insights" | Schedule Your Session | Take your training to the next level with a free consultation. Learn how Trainual can make a difference in your organisation. |
10 | Webinar | "Join Our Free Webinar on Effective Training" | Register Now | Learn best practices for training and onboarding in our upcoming free webinar. Register now to reserve your spot and gain valuable insights. |
11 | Webinar | "Free Webinar: Enhance Your Training Process" | Sign Up Today | Discover how to optimise your onboarding and training strategies in our free webinar. Sign up now and improve your business operations. |
12 | Webinar | "Don't Miss Our Free Training Webinar!" | Join the Webinar | Get expert tips on streamlining your training procedures in our free webinar. Limited spots available, register now! |
13 | Free Resource | "Access Our Free Training Templates" | Download Now | Simplify your training process with our free, customisable templates. Download them today and start improving your onboarding and training procedures. |
14 | Free Resource | "Boost Efficiency with Our Free Templates" | Get Your Free Templates | Take advantage of our expertly designed training templates. Download them for free and streamline your training content. |
15 | Free Resource | "Download Free Training Templates Today" | Access Now | Enhance your training and onboarding processes with our free templates. Easy to use and customisable to your needs. Download them now and see the difference. |
Ideas
Messaging
InMail Variation 1:
Subject: Insights on Effective Training Practices
Hi James,
Your post about effective training methods was an interesting view on the importance of streamlined onboarding (see how we do it at Trainual).
We help Operations Managers reduce training time, centralise knowledge, and increase team consistency.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Chris
InMail Variation 2:
Subject: Enhancing Knowledge Sharing with Trainual
Hello Emily,
Your insights on knowledge sharing were thought-provoking—take a look at how Trainual addresses these issues (our recent case study).
We help Training Managers cut down on onboarding time, eliminate knowledge silos, and standardise training processes.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Chris
InMail Variation 3:
Subject: Streamlining Training and Onboarding
Hi Michael,
I enjoyed your discussion on the challenges of consistent training (learn more about our approach at Trainual).
We help Business Owners automate training, improve efficiency, and create a cohesive onboarding experience.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Chris
Results
Expected
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
Ray Wolf, COO, Televero Health
Isaac and the team at Many Mangos have been my "go-to" LinkedIn marketing company for the last three companies I've led. His approach has yielded the highest quantity and quality prospects for us! With Isaac's help, we reinvented our recruiting of Psychiatric and Counseling resources around with great success, which has allowed us to stop spending high dollars on the more traditional job boards. The software tools and analytics make it easy to get started and manage the campaigns.
Whatever marketing you are doing today, with whatever degree of success, my strong recommendation is that you need to immediately START experimenting with Isaac if you have any intention of being the disrupter in your space rather than being disrupted!