marketing plan
You
About
🎁 Product Description | Tepy is an AI-based app designed to help active individuals diagnose and treat musculoskeletal pain through self-massage treatments, therapeutic exercises, and customised workouts. |
💝 Product Type | Mobile Application (Wellness/Healthcare) |
📊 Product Stage | Growth Stage |
💸 Monetisation Model | Freemium model with subscription (monthly and yearly premium options) |
Your Prospects
About
🙋♀️ Target Audience | Active individuals, athletes, fitness enthusiasts, and people with musculoskeletal pain looking for self-care solutions |
📢 Marketing Strategy Preferences | Content marketing, SEO, Influencer collaborations, Social media marketing, Case Studies, User Testimonials |
🤯 Buyer Persona Struggles | 1. Difficulty in finding reliable and specific pain treatment resources 2. Lack of time and money for frequent physio visits 3. Frustration with generic exercise solutions not tailored to individual pain |
🤨 Misconceptions | 1. AI isn't accurate in diagnosing and treating pain 2. Self-treatment apps can't replace professional consultations 3. App-based solutions can't be personalised |
Buyer Persona
Example
Laura is a 35-year-old marketing executive who is also a passionate fitness enthusiast. She enjoys running, yoga, and strength training but often experiences muscle pain and minor injuries. Due to her busy schedule and the high cost of frequent physiotherapist visits, Laura struggles to find reliable and specific resources to treat her pain.
Laura has tried various generic exercise apps, but she is frustrated with the lack of personalised treatment plans. She is also sceptical about the accuracy of AI in diagnosing and treating her pain. However, she dreams of finding an accurate, convenient, and cost-effective self-treatment solution that can provide tailored exercises and guide her through the recovery process without repeatedly visiting a physiotherapist.
Laura values independence and seeks an app that can adapt to her specific needs, track her progress over time, and offer insights into her physical health. She is drawn to Tepy's promise of providing a customised treatment and prevention plan based on scientific data and AI analysis, ensuring continuous improvement in her physical well-being.
Targeting
Draft
Filter Category | Filter Criteria |
Industry | - Information Services - Blockchain Services - Finance - Technology, Information and Internet |
Headcount | - 50 - 200 employees |
Job Title | - Wellness Director - Health and Wellness Director - Employee Benefits Specialist - Health and Wellness Consultant - Director of Benefits -Head of Human Resources |
Do it Yourself
When you
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Ideas
Content
# | Struggles | Misconceptions | Dream Outcomes | Post Caption (with a captivating hook) |
1 | Difficulty in finding reliable treatment resources | AI isn't accurate in diagnosing pain | Accurate, self-guided treatment | Spotlight: customer How Laura Found Accurate Self-Treatment for Her Muscle Pain with Tepy! #CustomerSuccess #SelfCare |
2 | Lack of time and money for frequent physio visits | Self-treatment apps can't replace professionals | Cost-effective and convenient solution | Promotion Save Time and Money on Physio Visits with Tepy! Discover How Our App Can Help You. #CostSavings #Convenience |
3 | Frustration with generic exercise solutions | App-based solutions can't be personalised | Customised exercise plans | Article Say Goodbye to Generic Exercises – Tepy Tailors Workouts Just for You! #CustomisedFitness #TailoredHealth |
4 | Difficulty in self-diagnosing pain | Only therapists can properly diagnose issues | Accurate AI-based diagnosis | Case study How Tepy’s AI Diagnosed and Treated Chronic Back Pain for John. #CaseStudy #AIPower |
5 | Managing pain during sports | Tech can't keep up with real-time health needs | Continuous improvement in physical well-being | Spotlight: partner Real-Time Sports Injury Management with Tepy – A Partnership Story. #PartnerSpotlight #InjuryManagement |
6 | Progress tracking complexity | AI lacks personal touch | Monitoring progress and adapting routines | How to video Track and Adapt: Using Tepy to Monitor and Enhance Your Physical Progress. #HowTo #ProgressTracking |
7 | Maintaining fitness without injury | Apps can't prevent injuries effectively | Preventing and treating pain effectively | Repost Injury-Free Workouts? Tepy Makes It Possible! See How. #InjuryPrevention #SelfCare |
8 | Uncertainty of workout impact on pain | Online resources aren't trustworthy | Scientifically-backed treatment plans | Spotlight: customer How Tepy Helped Patricia Maintain Fitness and Health. #CustomerJourney #FitnessGoals |
9 | Keeping up with recovery routines | You need a physical therapist for effective rehab | Convenient self-guided recovery | Article Effective Self-Guided Recovery with Tepy’s Tailored Plans. #SelfRecovery #WellnessJourney |
10 | Lack of access to advanced physio techniques | Advanced techniques aren't accessible via apps | Access to advanced self-care techniques | Case study How Advanced Self-Care Techniques from Tepy Improved James' Mobility. #AdvancedPhysio #SuccessStory |
11 | Understanding pain sources | AI doesn't understand the nuances of pain | Clear diagnosis of pain sources | Promotion Understand Your Pain Better with Tepy’s AI-Powered Diagnosis. Start Your Journey Today! #PainManagement #AIDiagnosis |
12 | Tailoring workouts to avoid pain | AI can't adapt to personal health status | Personalised workouts ensuring wellness | Article Your Personal Health Concierge – Tepy’s Custom Workouts Adapt to Your Needs. #CustomWorkouts #HealthConcierge |
13 | Ensuring consistency in treatment | App-based treatments are inconsistent | Consistent and reliable treatment plans | How to video Maintain Treatment Consistency with Tepy’s Reliable Plans. Watch Now! #ConsistentCare #ReliableHealth |
14 | Handling multiple health issues simultaneously | Apps are too simplistic for multiple issues | Comprehensive management of multiple health concerns | Spotlight: employee Meet Our Health Experts Behind Tepy’s Comprehensive Care – Emily’s Story. #EmployeeSpotlight #ComprehensiveCare |
15 | Integrating wellness plans into daily routine | Self-diagnosis apps disrupt daily life | Seamless integration into daily life | Promotion Seamlessly Integrate Tepy into Your Daily Routine for Better Health. Download Now! #DailyWellness #SeamlessIntegration |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
Ad Variation | Offer | Headline | Call to Action | Description |
1 | Free Consultation | "Get Expert Advice for Self-Care!" | Schedule Consultation | Unlock tailored insights for your musculoskeletal health with a free consultation from Tepy’s experts. |
2 | Free Consultation | "Transform Your Wellness with Our Experts" | Book Now | Discover personalised self-care strategies with Tepy's free consultation. Get expert advice tailored to your needs. |
3 | Free Consultation | "Achieve Your Health Goals – Free Consultation" | Schedule Your Session | Ready to enhance your physical well-being? Schedule a free consultation with Tepy’s specialists to start your journey. |
4 | Free Webinar | "Join Our Free Webinar on Self-Diagnosis" | Register Now | Learn how AI can help you self-diagnose musculoskeletal pain effectively. Join our free webinar today! |
5 | Free Webinar | "Free Webinar: Effective Self-Guided Recovery" | Sign Up Today | Master the art of self-guided recovery with steps from our experts. Join our free webinar now! |
6 | Free Webinar | "Don't Miss Our Webinar on Personalised Fitness" | Join the Webinar | Discover how to tailor exercises to your specific needs with Tepy. Register now for our free webinar! |
7 | Free eBook | "Download Our Free eBook on Musculoskeletal Health" | Download Now | Get comprehensive insights and strategies for managing your musculoskeletal health in our free eBook. Access it now! |
8 | Free eBook | "Free eBook: Effective Self-Treatment Plans" | Get Your Free eBook | Learn how to create and follow effective self-treatment plans with our detailed guide. Download the free eBook today! |
9 | Free eBook | "Unlock the Secrets to Pain-Free Workouts - Free eBook" | Access Now | Learn how to enjoy pain-free workouts with expert tips from our free eBook. Download and start your pain-free fitness journey. |
10 | Demo Offer | "Experience Tepy's AI-Power Firsthand" | Request a Demo | Get a firsthand look at how our AI-based solutions can improve your physical well-being. Request a demo of Tepy today. |
11 | Demo Offer | "Seeing is Believing: Request a Demo" | Try for Free | Discover the power of Tepy’s AI solutions with a personalised demo. See how we can address your specific pain management needs effectively. |
12 | Demo Offer | "Transform Your Self-Care with a Live Demo" | Book Your Demo | Book a live demo of Tepy’s app and see how our tailored solutions can help you achieve optimal physical health. |
13 | Free Whitepaper | "Get Our Free Whitepaper on AI in Physical Wellness" | Download Whitepaper | Understand the role of AI in physical wellness with our comprehensive whitepaper. Download it for free today! |
14 | Free Whitepaper | "Free Whitepaper: Personalised Healthcare Insights" | Access Now | Unlock the potential of personalised healthcare with insights and best practices from our free whitepaper. |
15 | "Enhance Your Health Strategy - Free Whitepaper" | Get Your Copy | Strengthen your self-care strategy with expert tips and best practices from our free whitepaper. Get your copy now and improve your physical wellness. |
Ideas
Messaging
InMail Variation 1:
Subject: Insights on Effective Self-Care Practices
Hi Laura,
Your post about effective self-care practices was an interesting view on convenient healthcare (see how we do it at Tepy).
We help Fitness Coaches reduce treatment complexities, lower consultation costs, and enhance exercise customisation.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Marco
InMail Variation 2:
Subject: Enhancing Physical Health with Tepy
Hello Emily,
Your insights on personal wellness were thought-provoking—take a look at how Tepy addresses these issues (our recent case study).
We help Physical Therapists cut down on treatment time, provide accurate self-diagnosis, and ensure continuous progress tracking.
What's the best way to get on your calendar to discuss our solutions?
Kind regards,
Marco
InMail Variation 3:
Subject: Streamlining Fitness and Wellness
Hi Michael,
I enjoyed your discussion on personalised fitness routines (learn more about our approach at Tepy).
We help Personal Trainers create customised exercise plans, enhance injury prevention, and maintain consistent treatment routines.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Marco
Results
Expected
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
Ray Wolf, COO, Televero Health
Isaac and the team at Many Mangos have been my "go-to" LinkedIn marketing company for the last three companies I've led. His approach has yielded the highest quantity and quality prospects for us! With Isaac's help, we reinvented our recruiting of Psychiatric and Counseling resources around with great success, which has allowed us to stop spending high dollars on the more traditional job boards. The software tools and analytics make it easy to get started and manage the campaigns.
Whatever marketing you are doing today, with whatever degree of success, my strong recommendation is that you need to immediately START experimenting with Isaac if you have any intention of being the disrupter in your space rather than being disrupted!