marketing plan
You
About
🎁 Product Description | Enterprise technology transformation, consulting, and managed services including business process automation, data analytics, and people systems integration. |
💝 Product Type | Services |
📊 Product Stage | Growth |
💸 Monetisation Model | Project-based fees, recurring managed services fees |
Your Prospects
About
🙋♀️ Target Audience | Workday customers in Australia and New Zealand, specifically targeting C-Suite roles in Finance and HR |
📢 Marketing Strategy Preferences | Content marketing, case studies, testimonials from high-profile clients, thought leadership, webinars, and direct B2B outreach |
🤯 Buyer Persona Struggles | 1. Integrating disparate systems and processes2. Maintaining compliance and data accuracy3. Keeping up with evolving technologies and best practices |
🤨 Misconceptions | 1. Technology services merely replace human jobs rather than augment capabilities.2. Tech consulting firms can’t offer cultural fit and customization.3. Managed services result in loss of control over business processes. |
Buyer Persona
Example
Adrian is a technology-focused Chief Financial Officer (CFO) at a mid-sized enterprise in Sydney, Australia. He is responsible for ensuring that the finance operations run smoothly and adhere to compliance standards. Adrian faces the challenge of integrating disparate systems, maintaining precise data accuracy, and staying ahead of the constantly evolving technological landscape to drive business growth. Despite understanding the essential role of technology in streamlining operations, Adrian finds it difficult to identify a partner that can seamlessly integrate their tools within the existing corporate culture.
Adrian's eventual goal is to achieve a robust, integrated enterprise system that reduces operational costs, enhances decision-making through real-time analytics, and maintains regulatory compliance. His daydream is to unlock new efficiencies within the finance department, enabling a more data-driven approach to financial management, ultimately positioning the company ahead of its competitors.
Targeting
Draft
Filter Category | Filter Criteria |
Industry | - Information Technology and Services - Financial Services - Airlines/Aviation - Insurance - Higher Education |
Headcount | - 51-200 employees - 201-500 employees - 501-1000 employees - 1001-5000 employees - 5001-10,000 employees |
Job Title | - CFO (Chief Financial Officer) - CHRO (Chief Human Resources Officer) - CIO (Chief Information Officer) |
Do it Yourself
When you
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Do it
When We
Ideas
Content
# | Struggles | Misconceptions | Dream Outcomes | Post Caption (with a captivating hook) |
1 | Integrating disparate systems and processes. | Technology services merely replace human jobs rather than augment capabilities. | Seamlessly integrated and optimised enterprise technology systems. | Article: "Struggling with System Integration? Discover How to Unify Your Tech Stack Efficiently!" |
2 | Maintaining compliance and data accuracy. | Tech consulting firms can’t offer cultural fit and customisation. | Improved organisational efficiency and reduced operational costs. | Repost: "Compliance Issues? Here’s How We’ve Helped Companies Just Like Yours Stay Ahead of Regulations!" |
3 | Keeping up with evolving technologies and best practices. | Managed services result in loss of control over business processes. | Enhanced decision-making capabilities through advanced analytics and automation. | Spotlight (Customer): "Hear from Our Clients: How Mivada Enhanced Their Decision-Making with Cutting-Edge Tech!" |
4 | Achieving seamless integration within corporate culture. | RPA (Robotic Process Automation) is only for large enterprises. | Real-time analytics seamlessly integrated into existing workflows. | Case Study: "How We Integrated Advanced Analytics into an Existing Workflow for Superior Decision Making!" |
5 | Ensuring compatibility among multiple cloud services. | Digital transformation means high downtime. | Smooth digital transformation with minimal operational disruption. | How-To Video: "Transforming Your Business Digitally without the Downtime: Best Practices from Mivada!" |
6 | Constant pressure to reduce operational costs while maintaining quality. | Automation leads to significant job losses. | Enhanced efficiency without compromising workforce harmony. | Promotion: "Discover 5 Ways Automation Can Significantly Reduce Costs Without Sacrificing Quality!" |
7 | Accurate and timely reporting despite data complexity. | Only internal teams can understand our unique business processes. | Streamlined, accurate, and timely business reporting systems. | Article: "Is Data Overload Affecting Your Reporting? Learn How to Streamline Your Business Intelligence!" |
8 | Balancing innovation with compliance and security requirements. | Small to mid-sized enterprises don’t need complex data analytics. | Balancing innovation with compliance through advanced, secure technologies. | Repost: "Innovation vs Compliance? You Don’t Have to Choose. See How We Do It!" |
9 | Leveraging data effectively for strategic insights. | Managed services are too costly for mid-sized companies. | Strategic insights through effective data utilisation leading to better business outcomes. | Spotlight (Partner): "Collaboration Corner: Partnering to Deliver Strategic Insights with Cutting-Edge Data Analytics!" |
10 | Identifying and applying the right tech solutions amidst numerous options. | Only tech giants can afford comprehensive digital transformation solutions. | Accessible digital transformation solutions even for smaller enterprises. | Case Study: "Big Results for Small Businesses: How We Implemented Affordable Digital Transformation Solutions!" |
11 | Aligning technology upgrades with business goals and timelines. | Customisation in consultancy is a myth. | Aligning technology with business goals for maximised ROI. | How-To Video: "Align Your Tech Upgrades with Your Business Goals: Essential Tips from Mivada Experts!" |
12 | Sustaining workforce morale during tech-driven changes. | Only new systems can be integrated, legacy systems are out. | Successful integration of new and legacy systems for optimal performance. | Promotion: "Changing the Game: How We Integrate Legacy Systems with New Technologies to Boost Performance!" |
13 | Navigating complex vendor landscapes and avoiding vendor lock-in. | Customised tech solutions are overpriced and impractical for SMEs. | Finding the best-in-class vendor solutions without long-term lock-in, tailored for budget-conscious SMEs. | Article: "Avoiding Vendor Lock-in: How to Navigate Complex Vendor Landscapes and Secure the Best Deals!" |
14 | Ensuring continuous improvement and staying up-to-date post-implementation. | Automation tools are complex to implement and require a lot of training. | Evolving and improving continuously with easy-to-implement automation tools. | Repost: "How to Stay Ahead Post-Implementation: Continuous Improvement with User-Friendly Automation Tools!" |
15 | Adapting to rapid technological changes within existing frameworks. | Tech upgrades necessitate significant downtime and disrupted workflows. | Smooth adaptation to rapid technological changes while maintaining workflow continuity and productivity. | Spotlight (Employee): "Meet Our Tech Wizards: How Our Team Ensures Smooth Tech Transition with Zero Workflow Disruption!" |
Ideas
godfather offer
A Godfather offer is a compelling proposition from a business that presents such exceptional value it's financially irresponsible for the prospect to refuse.
What you’re reading right now is our Godfather Offer.
Here are some ideas you can consider:
Offer Name | Offer Description | Value Proposition | Target Audience |
Comprehensive Systems Integration | A full-suite service that ensures seamless integration of all disparate systems and processes. Includes initial analysis, planning, and ongoing support. | Eliminates the complexities and challenges of integrating diverse systems, ensuring smooth operations and data flow. | C-Suite in Finance and HR managing multiple, siloed tech systems. |
Compliance and Accuracy Assurance | An end-to-end compliance and data accuracy service offering regular audits, compliance checks, and real-time monitoring using AI tools. | Ensures that all systems meet regulatory standards and maintain data accuracy, reducing risk and potential fines. | CFOs and compliance officers in industries with stringent regulatory requirements. |
Rapid Digital Transformation Package | An accelerated digital transformation service including strategy development, implementation, and training, focusing on minimal downtime and maximising operational continuity. | Enables organisations to undergo digital transformation quickly and efficiently, with minimal disruption to business operations. | Mid-sized to large enterprises looking to stay competitive through rapid tech adoption. |
Advanced Analytics and Reporting | Customised analytics and reporting solution using BI tools like QlikSense, empowering businesses with real-time insights and predictive analytics. | Provides detailed, actionable insights that drive smarter decision-making, optimising business performance. | C-Suite executives aiming to leverage data for strategic decision-making. |
Workforce Efficiency Optimisation | A holistic approach to improve workforce management through optimising HRIS and payroll systems, including training for HR teams on best practices and tools usage. | Elevates workforce management efficiency, reduces administrative overhead, and ensures compliance with industry regulations. | CHROs and HR managers seeking to streamline HR operations and improve employee data accuracy. |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
Ad Variation | Offer | Headline | Call to Action | Description |
1 | Comprehensive Systems Integration | Unify Your Tech Stack Seamlessly! | Learn More | Struggling with system integration? Discover our comprehensive systems integration service to streamline your operations efficiently. |
2 | Comprehensive Systems Integration | Transform Chaos into Cohesion! | Get Started | Eliminate the hassle of integrating diverse systems. Partner with Mivada's experts for seamless, efficient tech integration. |
3 | Comprehensive Systems Integration | End Integration Nightmares Today! | Request a Demo | Say goodbye to tech silos and hello to unified operations. Our experts ensure smooth system integration tailored to your needs. |
4 | Compliance and Accuracy Assurance | Stay Compliant, Stay Ahead! | Schedule a Call | Worried about compliance issues? Our end-to-end service ensures your systems meet regulatory standards and maintain data accuracy. |
5 | Compliance and Accuracy Assurance | Achieve 100% Data Accuracy! | Learn More | Enhance your compliance and data accuracy with Mivada's specialised services. Make compliance easy and stress-free. |
6 | Compliance and Accuracy Assurance | Mitigate Risk with Real-Time Monitoring! | Get Started | Real-time compliance checks and AI-driven monitoring. Keep your business compliant without the hassle. |
7 | Rapid Digital Transformation Package | Accelerate Your Digital Transformation! | Learn More | Undergo a seamless and rapid digital transformation with minimal disruption. Transform and stay ahead in the competitive landscape. |
8 | Rapid Digital Transformation Package | Fast-Track Your Tech Upgrades! | Get Started | Ready for a tech revolution? Our accelerated transformation package ensures swift, efficient digital upgrades. |
9 | Rapid Digital Transformation Package | Revolutionise Your Operations with Minimal Downtime! | Request a Demo | Digital transformation made simple. Experience efficient implementation with our expert support and training. |
10 | Advanced Analytics and Reporting | Unlock Data-Driven Decision Making! | Learn More | Empower your business with real-time insights and predictive analytics. Customised solutions for smarter decisions. |
11 | Advanced Analytics and Reporting | Transform Data into Actionable Insights! | Get Started | Maximise business performance with our advanced analytics and reporting tools. Make informed decisions effortlessly. |
12 | Advanced Analytics and Reporting | Data-Driven Success is Within Reach! | Request a Demo | Explore how our analytics solutions drive strategic decisions. Empower your team with data-driven insights. |
13 | Workforce Efficiency Optimisation | Optimise Your Payroll and HR Systems! | Learn More | Elevate your workforce management efficiency. Discover our comprehensive HRIS and payroll optimisation services. |
14 | Workforce Efficiency Optimisation | Streamline HR Operations Effortlessly! | Get Started | Reduce administrative overhead with our expert solutions. Transform your HR processes and maintain compliance seamlessly. |
15 | Workforce Efficiency Optimisation | Boost Workforce Efficiency with Mivada! | Schedule a Call | Leverage best practices and expert training to optimise your payroll and HR systems. Achieve more with less effort. |
Ideas
Messaging
InMail Variation 1:
Subject: Your post about streamlining financial ops on LinkedIn
Hi Adrian,
Your post about streamlining financial operations was an interesting view on how technology can enhance efficiency and accuracy.
We help CFOs reduce operational costs, increase data accuracy, and enhance compliance with industry standards.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Daniel
InMail Variation 2:
Subject: Integrating HR Systems Seamlessly
Hi Rebecca,
Your insights on the challenges of HR system integration were an interesting view on the importance of seamless technology in HR.
We help CHROs optimise HR systems, improve payroll efficiency, and enhance employee satisfaction.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Rama
InMail Variation 3:
Subject: Elevating Decision-Making with Data Analytics
Hi Michael,
Your post about leveraging data for strategic decision-making was an interesting view on how analytics can drive business success.
We help CIOs enhance decision-making capabilities, increase real-time insights, and optimise data integration.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Isaac
Felipe
4th July with
Results
Expected
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
