Heading into a fresh month, ManyMangoes has excelled in propelling Sportsvisio's incisive digital marketing efforts, engaging with diverse factions of the basketball fraternity. Our agency has adeptly orchestrated a variety of email drives, advertising campaigns, and social media endeavours to intensify Sportsvisio's prominence.

From September onwards, we've initiated precise, coach-targeted email campaigns and have forged tailor-made undertakings for both American and Catalan basketball associations, all with the intent to boost interaction levels. In tandem, we've been revitalising our connection with nascent prospects, spurring them toward deeper engagement with our brand.

Our tactics on social networks such as LinkedIn, Twitter, and Instagram etc are designed to foster user interactions and guide our followers towards the comprehensive offerings of Sportsvisio. ManyMangoes’ amalgamated strategic thrust ensures that our communications strike a chord with our designated market, thereby solidifying Sportsvisio's esteemed position as an innovator in sports technology.

Social Media Overview

Welcoming the onset of a new month, we persist in our resolute commitment to sustained interaction through our social media channels.

This week, we've upheld our content creation rhythm, assuring that our brand remains regularly observed and impactful amongst our enlarging audience.

Performance Date Range: 11/29/2023 - 12/5/2023

Our top post was one from YouTube published on Dec 02, 2023 8:30 AM

Lob City vs Halfway Crooks

Download the SV Hoops app today

Get 2 free #basketball games scored by #AI

Link in bio

LIKES - 7 COMMENTS - 0 SAVES - 0

VIEWS - 703

As we step into a new month, our pledge to routinely update our social platforms is bearing fruit, demonstrated by the considerable increase in our followers tally – a clear sign of our expanding clout on the internet.

Moving forward, we are set on amplifying the effect of our material. We endeavour to elevate user interaction and broaden our influence even more. By devising meticulous plans and expert application of analytics, our goal is to deepen our connection with our audience and guarantee that our content resonates more profoundly and spreads more extensively across the basketball and sports sphere.

Email marketing

ManyMangoes has provided an instrumental service for Sportsvisio, spearheading a tailored email marketing initiative that spanned from the 21st of September to the 5th of December, 2023. The structured campaign specifically targeted three key audience segments over planned intervals to maximise engagement:

• Basketball Coaches (Campaign 1): Beginning on the 21st of September, this first campaign connected with coaching professionals to elevate their participation and awareness of Sportsvisio's services.
  
• Basketball Clubs (Campaign 2): Launched on the 1st of November, the second campaign focused on basketball clubs, aiming to foster relationships and explore collaborative prospects.
  
• Catalan Clubs (Campaign 3): Launched on the 14th of November it targeted Catalan basketball clubs based in Spain.
• Partial Submissions (Campaign 4): The fourth campaign, initiated on the 26th of October, reached out to individuals who had partially filled out submission forms, encouraging them to complete their interactions with Sportsvisio's platform.
  
• Campaign 5: The fifth campaign, initiated on the 30th of November and it targeted Spanish basketball clubs.

In-depth Analysis of Individual Campaigns

Campaign 1 - From September 21st to November 8th, the first Sportsvisio campaign was active. While the campaign saw a significant increase in the number of emails sent (from 987 to a peak of 6112), user engagement did not rise by the same proportion. Open rates started at 57.75% but decreased relative to volume, and click rates peaked early at 10.35% of opened emails without a proportional increase. Replies were few and far between, rising from 0 to 12 towards the end of the campaign. This suggests that a more targeted engagement strategy may be more effective. Overall, the campaign revealed a clear disconnect between the number of emails sent and the engagements derived, indicating a need for better targeting and content optimization in future outreach efforts.

Campaign 3 – Partial Submissions: Launching on the 26th of October, this campaign addressed individuals who had partially completed our submission forms. The 'Open' rate for this campaign was an impressive 5%, encouraging for such a specific target group. The 'Reply' rate of 1% shows potential for engagement improvement and higher form completion rates.

This slide illustrates the performance of each campaign in numbers and percentages. It provides quantifiable insights which indicate where each campaign performed well while highlighting areas that warrant improvement. The goal is to leverage these detailed insights to craft more effectively targeted and personalised campaigns in the future.

57.7%

highest open rate

Campaign 4 - Catalan Clubs Outreach: This campaign pursued a cautious approach, commencing mid-campaign with no prior activity until November 9th. Despite sending a modest number of 896 emails, the open rate began at 12.5% and ended slightly higher at 13.45%. The clicks within opened emails started with a strong 20%, but dropped to zero in the final week, indicating a significant decrease in engagement. Unfortunately, the campaign received no replies, indicating a lack of effective call-to-action or resonance with the target audience. The limited scale and decreasing interaction of this campaign, despite initially promising engagement, underscores the need for a thorough review of content strategy and audience targeting to promote meaningful engagement.

Campaign 2 - Let's take a closer look at Campaign 2's engagement metrics. The first dispatch of 150 emails was a promising start, which scaled significantly to 7314 by the campaign's end. However, despite the considerable increase in volume, there was no proportional rise in recipient engagement.

The open rate started out strong at 15.33% but dropped to a mere 11.23% by the end of the campaign. Similarly, the click-through rate started at 11.33% but fell to 6.01%. It is noteworthy that replies were almost absent, starting at zero and peaking at just 14 in the final week.

These metrics suggest that raising the number of sent emails alone does not improve interaction levels. It is crucial to change the subject lines and email content to enhance open rates and click rates, and ultimately, foster active dialogue with recipients.

Campaign 5 - Spanish Clubs Outreach: A total of 35 emails were sent during the final week, resulting in an open rate of approximately 11.43%, which is below the industry average. The campaign achieved a CTR of 2.86%, indicating some interest in the content, but there were no replies to any of the emails, suggesting that the recipients were not engaged or the call-to-action was unclear.

Monthly Performance Metrics

Campaign 1 - Coaches: Activity ceases in the November-December period due to exhaustion of data. October-November was prodigious with 6291 emails sent with a substantial open rate of 2235 (35.51%) and a clicked rate of 334 (5.31%). However, engagement trailed with merely 12 replies during October-November, accounting for an exceptionally low reply rate.

Campaign 2 - Clubs: This campaign continued to expand from October to December, showing a significant increase in outreach efforts, with a total of 10665 emails sent in the latter period. The open rate improved from 699 to 1714, suggesting better audience targeting or more compelling content. Click-through rates grew proportionally from 533 to 1156, reflecting sustained interest and interaction. A nominal decrease in replies from November to December indicates a need to revisit the call-to-action or content persuasion for improved conversational engagement.

Partial Submissions: This niche campaign had minimal scale but illuminated the hardships of low-volume campaigns, exemplified by 298 total sends and a decrease in engagement without a single reply in November-December. Open and click-through rates regressed to just 13 and 3 respectively.

Campaign 3: Exhibited moderate growth in activity, with total sends increasing to 928 by November-December. The open rate saw a modest increase, suggesting a slight enhancement in subject line or timing strategy. Clicked rates did not correlate with the increase in sent/opened metrics, pointing towards potentially less compelling email body content. The campaign suffered from a lack of replies across both periods, indicating a significant missed opportunity for dialogue engagement.

Campaign 4: Began outreach only in the November-December period with a minimal send volume of 35 emails. Managed to achieve an 11.43% open rate, but interaction tapered quickly with a singular click and no replies.

Deep Dive into Overall Performance Metrics

4K

18.2K

From initiation on 21st Sep, substantial weekly growth witnessed in the number of 'Sent' mails from 0 - 18217

The number of Opened Mails tabulated

8.3%

22.35%

Overall Open Rate across all the 3 campaigns

Click Rate across all the 3 campaigns

overview: WEek 10 Vs week 11

Sent

Clicked

Opened

Replied

Future Directions

Embracing Growth and Opportunities

Address the Delay: Investigate the reasons behind the inactive period and ascertain whether it was due to strategic planning or operational inefficiencies.

Subject Line Optimization: To improve open rates, consider A/B testing with various subject lines to determine what resonates best with your audience.

Segmentation and Personalisation: Refine your target audience and personalise content to increase relevance, which potentially improves both open and click-through rates.

Clear Call-to-Action: Include a distinctive and compelling call-to-action to boost the response rate.

Follow-up Sequence: Implement a follow-up email sequence to re-engage non-responders and potentially improve overall interaction with the campaign.

Content Review: Analyse the content linked to the clicked email to understand what might have triggered the interest and apply those learnings to future emails.

By acknowledging our achievements, addressing the potential growth areas, and understanding the unique needs of our target groups, we can aspire for increased interaction, boost responses, and ensure that our future marketing campaigns reach their intended success.

AD CAMPAIGNS

We embarked our marketing endeavours for Sportsvisio in October 2023, following a month of laying the groundwork in September, leveraging four campaigns, namely Sportsvisio Cosmo, Sportsvisio Cosmo 02, Sportsvisio Cosmo 03, and Sportsvisio Cosmo 04. The primary objectives of these campaigns were increasing brand awareness and attracting traffic.

The campaigns were primarily run on Facebook. A significant increase in engagement metrics was observed, with a surge in impressions and clicks.

However, the disparity in performance between campaigns calls for a comprehensive evaluation for future optimisation.

Campaign Insights

This is the Facebook and Google Ads report ​from November 1st to November 30th, we ​achieved the following results:

impressions

Ad Spend

Total ad spend from Facebook and Google alone ​during this period from November 1st to ​November 30th was $2,636

Engagement Metrics

We achieved 308k Impressions at CPM-$8.54 ​and 16.8k clicks at $0.15 Per Action each.

Campaign Insights (November)

Amount Spent (USD)

Key Takeaways and Recommendations

Despite substantial impressions and clicks, there have been few customer conversions. This suggests that while the campaigns are attracting attention, the customer game upload experience may need to be optimised and/or they may not be reaching the right target audience or compelling them to make a purchase.

Ongoing Optimisation Activities

• Audience Targeting: We will be evaluating if the ads are reaching the correct audience. The demographics and interests of the people who clicked on the ad could provide valuable insights.
  
• Ad Message & Landing Page: Testing multiple variations of the ads could be tested to find the most effective messaging.
  
• Track Customer Journey: Use tools to track what happens after a click. Are potential customers being led to the correct landing pages? Are there any website navigation issues or broken links hindering the experience?
  
• Retargeting Campaigns: Implement retargeting campaigns to re-engage those who clicked on the ads but did not convert. This could provide them with the extra nudge needed to secure a deal.
• Campaign Specificity: Each campaign seems to perform differently. Deep dive into what sets successful campaigns apart from less successful ones. This could be due to messaging, timing, visual elements, etc.
  
• Customer Engagement Strategy: Implement a robust engagement strategy, including email follow-ups or customer testimonials, which may help convert clicks into contacts or customers.
  

Suggestions

• Increase social media content to at least three posts/day (increase SQLs generated and continue developing community)
• Increase ad budget for most effective lead campaigns. (Increase SQLs generated)
• Add AI Chatbot services (reduce time to respond to leads and increase conversion rates)
• Add Affiliate program (reduce SQL cost and create community)
• Add more email campaigns (increase cold to warm lead generation opportunities)