SPORTVISIO weekly marketing REPORT

ManyMangoes has been expertly driving Sportsvisio's sharp digital marketing operations, reaching out to various segments of the basketball community. Our agency has skilfully coordinated a mixture of email campaigns, ad campaigns and social media initiatives to amplify Sportsvisio's presence within the industry.

We’ve undertaken specific, coach-focused email campaigns starting from September and have developed bespoke campaigns for both US and Catalan basketball clubs, all designed to heighten engagement levels. Concurrently, we’ve been re-engaging early-stage prospects, prompting them to progress in their interaction with us.

Our social media strategies on platforms like LinkedIn, Twitter, and Instagram etc are crafted to boost interactions and direct our audience to Sportsvisio's extensive services. ManyMangoes' combined strategic approach is crafted to ensure our messaging resonates with our intended audience, to further cementing Sportsvisio's revered status as a trailblazer of sports technology.

Social Media Overview

We maintain a steadfast dedication to ongoing interaction via our social media channels, with a fundamental strategy of sharing two posts daily to underpin our outreach efforts.

Over the course of this week, we've continued our pace of content production, guaranteeing that our brand is not only consistently visible but also strikes a chord with our growing audience. Additionally, we have integrated new design graphics into our social media presence.

Performance Date Range: 11/22/2023 - 11/28/2023

Our top post was one from Instagram published on Nov 24, 2023 7:45 PM

Ultimate Hoops Vegas MVP Alex Scales

Download the SV Hoops app today

Get 2 free #basketball games scored by #AI

Link in bio

LIKES - 99 COMMENTS - 4 SAVES - 0

VIEWS - 1541

Our commitment to daily posts across our social channels is yielding results, as evidenced by the significant uptick in new followers—a testament to our growing influence online.

Looking ahead, we aim to enhance the impact of our content. Our ambition extends beyond simply continuing our growth; we aspire to boost our user engagement and extend our reach even further. Through carefully crafted strategies and the informed use of analytics, we plan to strengthen our bond with our followers and ensure that our content has a greater impact and wider dissemination within the sports and wellness community.

Email marketing

ManyMangoes has provided an instrumental service for Sportsvisio, spearheading a tailored email marketing initiative that spanned from the 21st of September to the 28th of November, 2023. The structured campaign specifically targeted three key audience segments over planned intervals to maximise engagement:

• Basketball Coaches (Campaign 1): Beginning on the 21st of September, this first campaign connected with coaching professionals to elevate their participation and awareness of Sportsvisio's services.
  
• Basketball Clubs (Campaign 2): Launched on the 1st of November, the second campaign focused on basketball clubs, aiming to foster relationships and explore collaborative prospects.
  
• Catalan Clubs (Campaign 3): Launched on the 14th of November it targeted Catalan basketball clubs based in Spain.
• Partial Submissions (Campaign 4): The fourth campaign, initiated on the 26th of October, reached out to individuals who had partially filled out submission forms, encouraging them to complete their interactions with Sportsvisio's platform.
  

In-depth Analysis of Individual Campaigns

Campaign 1 – During the active period of the Sportsvisio Campaign 1 from 21st September to 8th November, the dynamics of the campaign showcase a swell in emails sent, from 987 in its initiation to a summit of 6112 emails, but this growth was not mirrored in user engagement. Open rates commenced at 57.75% but experienced a general decline relative to volume, whereas click rates peaked early at 10.35% of opened emails, again showing no proportional increase with the volume of emails sent. Replies were a rare occurrence, with a marginal increase from an initial 0 to a high of 12 towards the campaign’s conclusion, suggesting a more targeted engagement strategy may be beneficial. Overall, the campaign highlighted a visible disconnect between the volume of emails dispatched and the engagements derived, indicating a need for better targeting and content optimisation in future outreach efforts.

Campaign 3 – Partial Submissions: Launching on the 26th of October, this campaign addressed individuals who had partially completed our submission forms. The 'Open' rate for this campaign was an impressive 5%, encouraging for such a specific target group. The 'Reply' rate of 1% shows potential for engagement improvement and higher form completion rates.

This slide illustrates the performance of each campaign in numbers and percentages. It provides quantifiable insights which indicate where each campaign performed well while highlighting areas that warrant improvement. The goal is to leverage these detailed insights to craft more effectively targeted and personalised campaigns in the future.

57.7%

highest open rate

Campaign 4 – Catalan Clubs Outreach: highlights a cautious approach, commencing mid-campaign with no activity prior to 9th November. Out of the modest number of 896 emails sent by the campaign's conclusion, the open rate commenced at 12.5% and drew to a close at a slightly higher 13.45%. Clicks within opened emails began at a strong 20%, but significantly waned to zero in the final week, indicating a sharp decrease in engagement. Notably, the campaign received zero replies throughout, suggesting a lack of effective call-to-action or resonance with the target audience. This campaign's limited scale and declining interaction, despite an initial promising engagement, underlines the necessity for a review of content strategy and audience targeting to foster meaningful engagement.

Campaign 2 – In Campaign 2, engagement began with the first dispatch of 150 emails, amplifying to 7314 by the campaign's close, portraying a notable scaling of effort. The opening rate initiated at 15.33%, dropping to a mere 11.23% by the campaign's end - a trend smaller in magnitude than click-through rates, starting strong at 11.33% of opened emails but eventually falling to 6.01%. Remarkably, replies were virtually absent, starting at zero and peaking at a minimal 14 by the final week. This pattern suggests that despite the considerable increase in volume, recipient engagement, particularly in terms of opens and clicks, did not proportionately rise, and active dialogue through replies remained persistently low, indicating that raising sent email volume alone does not augment interaction levels and stressing hat we need to change the subject lines and the email body to ensure better open rates and click rates.

Deep Dive into Overall Performance Metrics

3.6K

14.7K

From initiation on 21st Sep, substantial weekly growth witnessed in the number of 'Sent' mails from 0 - 14699

The number of Opened Mails tabulated

8.2%

24.22%

Overall Open Rate across all the 3 campaigns

Click Rate across all the 3 campaigns

overview: WEek 9 Vs week 10

Sent

Clicked

Opened

Replied

Future Directions

Embracing Growth and Opportunities

From the wealth of insights gathered from these dedicated campaigns, we unearthed potential areas of growth ripe for the taking. Our future strategies will pivot on maximising engagement metrics ('Open' and 'Click' rates) and maintaining or enhancing the 'Sent' count, alongside incorporating these crucial aspects:

Content Strategy: Crafting personalised emails using insights from user behaviour could significantly boost click and open rates, thereby increasing engagement. Developing compelling subject lines and CTAs can also help drive up these rates.

Adopting Data-Driven Tactics: In a world driven by meaningful data, it becomes imperative to make decisions guided by it. Analysing recipient interactivity can inform imperative modifications to our approach. A/B testing on email parameters can provide insights on factors contributing to higher open and click rates.

Audience Segmentation: Recognising the distinctive requirements of each target group - ranging over basketball coaches, clubs, to partial submissions - and tailoring content accordingly could enhance relevance and engagement.

Performance Reviews: Incorporating regular reviews of campaign metrics into our strategy will ensure our steps are well informed and data-driven, ensuring the success of future marketing endeavours.

By acknowledging our achievements, addressing the potential growth areas, and understanding the unique needs of our target groups, we can aspire for increased interaction, boost responses, and ensure that our future marketing campaigns reach their intended success.

AD CAMPAIGNS

We embarked our marketing endeavours for Sportsvisio in October 2023, following a month of laying the groundwork in September, leveraging four campaigns, namely: Sportsvisio Cosmo, Sportsvisio Cosmo 02, Sportsvisio Cosmo 03, and Sportsvisio Cosmo 04. The primary objectives of these campaigns were increasing brand awareness and attracting traffic.

The campaigns were primarily run on Facebook. A significant increase in engagement metrics was observed, with a surge in impressions and clicks.

However, the disparity in performance between campaigns calls for a comprehensive evaluation for future optimisation.

Campaign Insights

From the start of the campaign (October) through November, we achieved the following results:

impressions

Ad Spend

The total ad spend over this period from Facebook alone summed up to $4,274.80.

Engagement Metrics

We achieved 445K Impressions at a rate of 3.4% and 15K clicks at $0.28 each. However, no contacts or customers were obtained from these engagements.

Campaign Insights (October)

Amount Spent (USD)

Key Takeaways and Recommendations

Despite substantial impressions and clicks, there have been few customer conversions. This suggests that while the campaigns are attracting attention, the customer game upload experience may need to be optimised and/or they may not be reaching the right target audience or compelling them to make a purchase.

Ongoing Optimisation Activities

• Audience Targeting: We will be evaluating if the ads are reaching the correct audience. The demographics and interests of the people who clicked on the ad could provide valuable insights.
  
• Ad Message & Landing Page: Testing multiple variations of the ads could be tested to find the most effective messaging.
  
• Track Customer Journey: Use tools to track what happens after a click. Are potential customers being led to the correct landing pages? Are there any website navigation issues or broken links hindering the experience?
  
• Retargeting Campaigns: Implement retargeting campaigns to re-engage those who clicked on the ads but did not convert. This could provide them with the extra nudge needed to secure a deal.
• Campaign Specificity: Each campaign seems to perform differently. Deep dive into what sets successful campaigns apart from less successful ones. This could be due to messaging, timing, visual elements, etc.
  
• Customer Engagement Strategy: Implement a robust engagement strategy, including email follow-ups or customer testimonials, which may help convert clicks into contacts or customers.
  

Suggestions

• Increase social media content to at least three posts/day (increase SQLs generated and continue developing community)
• Increase ad budget for most effective lead campaigns. (Increase SQLs generated)
• Add AI Chatbot services (reduce time to respond to leads and increase conversion rates)
• Add Affiliate program (reduce SQL cost and create community)
• Add more email campaigns (increase cold to warm lead generation opportunities)