SPORTVISIO weekly marketing REPORT

ManyMangoes has been spearheading Sportsvisio's incisive digital marketing strategies, engaging distinct sectors of the basketball community. Our agency has seamlessly orchestrated a series of email and social media campaigns to strengthen Sportsvisio's industry presence.

From coach-focused email drives since September through to customised campaigns for US and Catalan clubs, ManyMangoes has tailored efforts to maximise engagement. Alongside, we've been rekindling interest among early prospects, encouraging them to complete their interactions.

Our well-crafted social media initiatives on LinkedIn, Twitter, and Instagram are designed to augment interaction and steer the audience towards Sportsvisio's comprehensive offerings. ManyMangoes' strategic marketing blend ensures resonance with the target market, bolstering Sportsvisio's esteemed position as a thought leader in sports technology.

Social Media Overview

We are committed to constant engagement through our social platforms. Two posts per day forming the backbone of our social outreach.

This week, we've maintained our rhythm of content creation, ensuring that our brand not only remains in plain view but also resonates deeply with our expanding community. We also incorporated the new design graphics in our socials.

Performance Date Range: 11/14/2023 - 11/20/2023

Our top post was one from Instagram published on Nov 17, 2023 8:32 AM

Rise, reject, repeat! Never Off Work and Impact

Get the SV Hoops app today

and 2 free #basketball games scored by #AI

LIKES - 5 COMMENTS - 0 SAVES - 1

REACH - 611 IMPRESSIONS - 629

As we reflect on the week that has passed, Sportvisio has demonstrated a steadfast increase in both our follower base and publishing frequency. Our tenacity in consistently delivering daily across our social media channels is bearing fruit with a marked increase in followers—a clear indicator of our expanding presence in the digital arena.

Looking towards the future, our focus shifts to amplifying the impact of our content. Our goal is not just to maintain our current growth trajectory but to elevate our engagement and reach to new heights. By utilising targeted strategies and harnessing the power of analytics, we aim to deepen our connection with our audience and ensure that every piece of content we produce resonates more profoundly and spreads further within the sports and wellness network.

Email marketing

ManyMangoes has provided an instrumental service for Sportsvisio, spearheading a tailored email marketing initiative that spanned from the 21st of September to the 21st of November, 2023. The structured campaign specifically targeted three key audience segments over planned intervals to maximise engagement:

• Basketball Coaches (Campaign 1): Beginning on the 21st of September, this first campaign connected with coaching professionals to elevate their participation and awareness of Sportsvisio's services.
  
• Basketball Clubs (Campaign 2): Launched on the 1st of November, the second campaign focused on basketball clubs, aiming to foster relationships and explore collaborative prospects.
  
• Catalan Clubs (Campaign 3): Launched on the 14th of November it targeted Catalan basketball clubs based in Spain.
• Partial Submissions (Campaign 4): The fourth campaign, initiated on the 26th of October, reached out to individuals who had partially filled out submission forms, encouraging them to complete their interactions with Sportsvisio's platform.
  

In-depth Analysis of Individual Campaigns

Campaign 3 – Partial Submissions: Launching on the 26th of October, this campaign addressed individuals who had partially completed our submission forms. The 'Open' rate for this campaign was an impressive 5%, encouraging for such a specific target group. The 'Reply' rate of 1% shows potential for engagement improvement and higher form completion rates.

This slide illustrates the performance of each campaign in numbers and percentages. It provides quantifiable insights which indicate where each campaign performed well while highlighting areas that warrant improvement. The goal is to leverage these detailed insights to craft more effectively targeted and personalised campaigns in the future.

Campaign 1 – During its execution from 21st September to 8th November, Campaign 1 reached out to a total of 6,291 basketball coaches. This email initiative saw a robust initial engagement with an opening rate of 57.7% from the initial mailing, tapering off to an overall open rate of approximately 35.5%. The click-through rate stood at 5.3% of the total emails sent, signifying compelling content engagement. Despite a cumulative response of only 0.19% across the entire campaign, a notable increase in replies was observed in the later stages, suggesting a gradual building of interest. This data advocates the effectiveness of early campaign content and targeting, indicating room for improvement in driving up the interaction rates through strategic testing and personalisation in future campaigns.

57.7%

highest open rate

Campaign 4 – Catalan Clubs Outreach: was initiated on the 9th of November and continued through to the 22nd of November, amassing a total of 441 emails sent. The open rate observed was 10.66%, with 47 recipients engaging with the emails. The click-through rate yielded a result of 2.49%, correlating to 11 unique clicks, indicating that the content successfully piqued the interest of a segment of the audience. Notably, there were no replies throughout the duration of the campaign, suggesting a potential disconnect between recipient interest and a call to action that successfully elicits a response. This data highlights the need to refine the messaging or follow-up processes to enhance recipient engagement and stimulate interactive dialogue.

Campaign 2 – Basketball Clubs:Campaign 2 began sending on the 1st of November, targeting basketball clubs, currently with a tally of 4,094 emails dispatched. The campaign garnered an opening rate reaching 19.22% and a click-through rate of 14.48% overall, reflecting the resonant message within the content. Replies were less frequent, culminating in a modest total response rate of 0.24%. These metrics indicate a strong start in terms of content engagement with room to enhance the call-to-action to boost reply rates. The data suggests that the precise messaging targeted at basketball clubs initially captured attention effectively, putting forth potential strategies for optimising future campaign conversions.

Deep Dive into Overall Performance Metrics

2.9K

10.1K

From initiation on 21st Sep, substantial weekly growth witnessed in the number of 'Sent' mails from 0 - 10138

The number of Opened Mails tabulated

8.1%

28.79%

Overall Open Rate across all the 3 campaigns

Click Rate across all the 3 campaigns

overview: WEek 8 Vs week 9

Sent

Clicked

Opened

Replied

Future Directions

Embracing Growth and Opportunities

From the wealth of insights gathered from these dedicated campaigns, we unearthed potential areas of growth ripe for the taking. Our future strategies will pivot on maximising engagement metrics ('Open' and 'Click' rates) and maintaining or enhancing the 'Sent' count, alongside incorporating these crucial aspects:

Content Strategy: Crafting personalised emails using insights from user behaviour could significantly boost click and open rates, thereby increasing engagement. Developing compelling subject lines and CTAs can also help drive up these rates.

Adopting Data-Driven Tactics: In a world driven by meaningful data, it becomes imperative to make decisions guided by it. Analysing recipient interactivity can inform imperative modifications to our approach. A/B testing on email parameters can provide insights on factors contributing to higher open and click rates.

Audience Segmentation: Recognising the distinctive requirements of each target group - ranging over basketball coaches, clubs, to partial submissions - and tailoring content accordingly could enhance relevance and engagement.

Performance Reviews: Incorporating regular reviews of campaign metrics into our strategy will ensure our steps are well informed and data-driven, ensuring the success of future marketing endeavours.

By acknowledging our achievements, addressing the potential growth areas, and understanding the unique needs of our target groups, we can aspire for increased interaction, boost responses, and ensure that our future marketing campaigns reach their intended success.

AD CAMPAIGNS

We embarked our marketing endeavours for Sportsvisio in October 2023, following a month of laying the groundwork in September, leveraging four campaigns, namely: Sportsvisio Cosmo, Sportsvisio Cosmo 02, Sportsvisio Cosmo 03, and Sportsvisio Cosmo 04. The primary objectives of these campaigns were increasing brand awareness and attracting traffic.

The campaigns were primarily run on Facebook. A significant increase in engagement metrics was observed, with a surge in impressions and clicks.

However, the disparity in performance between campaigns calls for a comprehensive evaluation for future optimisation.

Campaign Insights

From the start of the campaign (October) through November, we achieved the following results:

impressions

Ad Spend

The total ad spend over this period from Facebook alone summed up to $4,274.80.

Engagement Metrics

We achieved 445K Impressions at a rate of 3.4% and 15K clicks at $0.28 each. However, no contacts or customers were obtained from these engagements.

Campaign Insights (October)

Amount Spent (USD)

Key Takeaways and Recommendations

Despite substantial impressions and clicks, there have been few customer conversions. This suggests that while the campaigns are attracting attention, the customer game upload experience may need to be optimised and/or they may not be reaching the right target audience or compelling them to make a purchase.

Ongoing Optimisation Activities

• Audience Targeting: We will be evaluating if the ads are reaching the correct audience. The demographics and interests of the people who clicked on the ad could provide valuable insights.
  
• Ad Message & Landing Page: Testing multiple variations of the ads could be tested to find the most effective messaging.
  
• Track Customer Journey: Use tools to track what happens after a click. Are potential customers being led to the correct landing pages? Are there any website navigation issues or broken links hindering the experience?
  
• Retargeting Campaigns: Implement retargeting campaigns to re-engage those who clicked on the ads but did not convert. This could provide them with the extra nudge needed to secure a deal.
• Campaign Specificity: Each campaign seems to perform differently. Deep dive into what sets successful campaigns apart from less successful ones. This could be due to messaging, timing, visual elements, etc.
  
• Customer Engagement Strategy: Implement a robust engagement strategy, including email follow-ups or customer testimonials, which may help convert clicks into contacts or customers.
  

Suggestions

• Increase social media content to at least three posts/day (increase SQLs generated and continue developing community)
• Increase ad budget for most effective lead campaigns. (Increase SQLs generated)
• Add AI Chatbot services (reduce time to respond to leads and increase conversion rates)
• Add Affiliate program (reduce SQL cost and create community)
• Add more email campaigns (increase cold to warm lead generation opportunities)