SPORTVISIO marketing REPORT

Sportvisio, the mastermind behind AI-powered basketball annotation, is on a mission to dunk on the competition by unleashing the power of digital marketing.

With social media slam-dunks on platforms like Facebook, Twitter, and TikTok and alley-oops in the email game, Sportvisio is gearing up to connect with more fans and keep them hooked on their advanced AI solutions.

This report is all about the game plan for crafting and executing the most epic marketing strategies across these digital platforms.

The goal? To get Sportvisio's brand shining like a championship trophy, building up a loyal fan base, and keeping those customer relationships rock solid.

With these insights, Sportvisio can stay ahead of the curve in the digital world, score points with their target audience, and hit nothing but net in the marketplace.

Milestones

Subscriptions Started

Launched to public

Approvals

1st 30-Days

4

social media platforms

Since the 21st day of September, we embarked on an exciting and rewarding journey - creating content for Sportvisio across multiple social media platforms like TikTok, Facebook, Twitter and Instagram. Now, a little over a month into this venture, we present ourselves on the sixth of the subsequent month to share some insights regarding our progress and achievements. We invite you to join us in this exploration, as we divulge the journey's summary that tells the tale of our endeavours thus far.

INSTAGRAM

Instagram has demonstrated a promising upward trend since our initial day of content creation, consistently building upon the progress made on the previous day.

The platform has proven to be an effective tool for reaching and engaging with our target audience. Through creative and visually appealing content, we have been able to establish a strong brand identity and cultivate a dedicated following. By staying up-to-date with the latest trends and algorithm changes, we have been able to optimize our content for maximum impact and visibility. We look forward to continuing to grow and evolve our presence on Instagram, and are excited to see where this journey takes us.

october 21

Facebook

From the period spanning the 21st of September to the 6th of November 2023, Facebook page has seen substantial growth. There has been an impressive jump in 'page likes', escalating from a modest 242 to a staggering 249. Our content has reached an audience of 1135 Facebook users, out of which 22 have actively interacted with one or more posts from the total 33 we have shared to date. This indicates a promising increase in both reach and engagement.

twitter(x)

Our Twitter platform has also shown signs of growth, managing to amass an audience of 110 followers so far. We've shared 44 posts, with 7 of them gaining further reach through being shared by our audience. Moreover, we've seen engagement from 41 unique accounts which have interacted with one or more of our posts. This ongoing interaction signifies a growing level of engagement and interest in our content.

TIKTOK.

Oh boy, TikTok's been treating us quite well! Our 33 posts have reached over 22,000 accounts, and we've even got 34 new fans. Looks like we're planting our flag on this platform and could see some epic growth in the future!

22000

the number of accounts reached by tiktok.

Email marketing

ManyMangoes played a pivotal role in expanding Sportsvisio's strategic outreach by conducting an extensive and targeted email marketing campaign. The campaign was tailored to three distinct audiences - basketball coaches (Campaign 1), basketball clubs (Campaign 2), and individuals who had begun but not completed submission forms (Campaign 3). The campaign was executed between September 21st and November 8th, 2023, with planned intervals between sequences to optimise recipient engagement.

The unique dynamics of each campaign resulted in a favourable upward trend, which collectively broadened Sportsvisio's audience base. This strategic promotion by ManyMangoes laid a firm foundation for future promotional efforts.

As a result of the successful email campaign, Sportsvisio received an influx of inquiries from both basketball coaches and clubs, as well as individuals who had previously expressed interest in their services. The team at Sportsvisio was able to capitalise on this increased interest by providing tailored solutions to meet the needs of each group.

In-depth Analysis of Individual Campaigns

Campaign 1 – Basketball Coaches: This campaign began on the 21st of September. Over its duration there was a significant increase in the number of 'Sent' emails, with a peak of 5202 emails dispatched in the week of 19th - 25th October. However, open rates peaked at just 36.7% during the week of 26th October - 1st November, compared to 'Sent' emails. Notably, the 'Reply' rate showed promising growth towards the end of the campaign, reaching 0.29% in the last week.

58.6%

highest open rate

Campaign 3 – Partial Submissions: Launching on the 26th of October, this campaign addressed individuals who had partially completed our submission forms. The 'Open' rate for this campaign was an impressive 5%, encouraging for such a specific target group. The 'Reply' rate of 1% shows potential for engagement improvement and higher form completion rates.

This slide illustrates the performance of each campaign in numbers and percentages. It provides quantifiable insights which indicate where each campaign performed well while highlighting areas that warrant improvement. The goal is to leverage these detailed insights to craft more effectively targeted and personalised campaigns in the future.

Campaign 2 – Basketball Clubs: This shorter campaign started on the 26th October. Despite the lower volume of 'Sent' emails (946 in total), it was highly effective with an impressive 'Open' rate of 18.4% and a robust 'Click' rate of 14.3% in the second week. These rates underscore the keen interest from basketball clubs when targeted directly and strategically.

32.5%

7.4K

Deep Dive into Overall Performance Metrics

From initiation on 21st Sep, substantial weekly growth witnessed in the number of 'Sent' mails from 0 - 7435

Overall Open Rate across all the 3 campaigns

19.5%

2.4K

Click Rate across all the 3 campaigns

The number of Opened Mails tabulated

overview: WEekly& Monthly stats

Weekly Stats for the emails sent, opened and clicked

Monthly Stats for the emails sent, opened and clicked

Future Directions

Embracing Growth and Opportunities

From the wealth of insights gathered from these dedicated campaigns, we unearthed potential areas of growth ripe for the taking. Our future strategies will pivot on maximising engagement metrics ('Open' and 'Click' rates) and maintaining or enhancing the 'Sent' count, alongside incorporating these crucial aspects:

Content Strategy: Crafting personalised emails using insights from user behaviour could significantly boost click and open rates, thereby increasing engagement. Developing compelling subject lines and CTAs can also help drive up these rates.

Adopting Data-Driven Tactics: In a world driven by meaningful data, it becomes imperative to make decisions guided by it. Analysing recipient interactivity can inform imperative modifications to our approach. A/B testing on email parameters can provide insights on factors contributing to higher open and click rates.

Audience Segmentation: Recognising the distinctive requirements of each target group - ranging over basketball coaches, clubs, to partial submissions - and tailoring content accordingly could enhance relevance and engagement.

Performance Reviews: Incorporating regular reviews of campaign metrics into our strategy will ensure our steps are well informed and data-driven, ensuring the success of future marketing endeavours.

By acknowledging our achievements, addressing the potential growth areas, and understanding the unique needs of our target groups, we can aspire for increased interaction, boost responses, and ensure that our future marketing campaigns reach their intended success.

AD CAMPAIGNS

We embarked our marketing endeavours for Sportsvisio in October 2023, following a month of laying the groundwork in September, leveraging four campaigns, namely: Sportsvisio Cosmo, Sportsvisio Cosmo 02, Sportsvisio Cosmo 03, and Sportsvisio Cosmo 04. The primary objectives of these campaigns were increasing brand awareness and attracting traffic.

The campaigns were primarily run on Facebook. A significant increase in engagement metrics was observed, with a surge in impressions and clicks.

However, the disparity in performance between campaigns calls for a comprehensive evaluation for future optimisation.

Campaign Insights

From the start of the campaign (October) through November, we achieved the following results:

impressions

Ad Spend

The total ad spend over this period from Facebook alone summed up to $4,274.80.

Engagement Metrics

We achieved 445K Impressions at a rate of 3.4% and 15K clicks at $0.28 each. However, no contacts or customers were obtained from these engagements.

Campaign Insights (October)

Amount Spent (USD)

Key Takeaways and Recommendations

Despite substantial impressions and clicks, there have been no customer conversions. This suggests that while the campaigns are attracting attention, they may not be reaching the right target audience or compelling them to make a purchase.

Ongoing Optimisation Activities

• Audience Targeting: We will be evaluating if the ads are reaching the correct audience. The demographics and interests of the people who clicked on the ad could provide valuable insights.
  
• Ad Message & Landing Page: Testing multiple variations of the ads could be tested to find the most effective messaging.
  
• Track Customer Journey: Use tools to track what happens after a click. Are potential customers being led to the correct landing pages? Are there any website navigation issues or broken links hindering the experience?
  
• Retargeting Campaigns: Implement retargeting campaigns to re-engage those who clicked on the ads but did not convert. This could provide them with the extra nudge needed to secure a deal.
• Campaign Specificity: Each campaign seems to perform differently. Deep dive into what sets successful campaigns apart from less successful ones. This could be due to messaging, timing, visual elements, etc.
  
• Customer Engagement Strategy: Implement a robust engagement strategy, including email follow-ups or customer testimonials, which may help convert clicks into contacts or customers.
  

Suggestions

• Increase social media content to at least three posts/day (increase SQLs generated and continue developing community)
• Increase ad budget for most effective lead campaigns. (Increase SQLs generated)
• Add AI Chatbot services (reduce time to respond to leads and increase conversion rates)
• Add Affiliate program (reduce SQL cost and create community)
• Add more email campaigns (increase cold to warm lead generation opportunities)