marketing plan
You
About
🎁 Product Description | Shearwater Capital is a venture capital firm investing in fast-growth tech companies. It focuses on founders building generationally great businesses, offering capital and experience from its own entrepreneurial background. |
💝 Product Type | Venture Capital (VC) Firm |
📊 Product Stage | Established (Active, investing since 2016) |
💸 Monetisation Model | Equity stakes in tech startups, particularly in growth equity positions, and earning returns through exits or acquisitions. |
Your Prospects
About
🙋♀️ Target Audience | Founders of tech startups, particularly those in complex domains with mission-critical software and recurring revenue models. |
📢 Marketing Strategy Preferences | Relationship-driven marketing, leveraging founder experience and success stories. Emphasis on long-term partnerships and aligned shareholder interests. |
🤯 Buyer Persona Struggles | 1. Scaling their businesses effectively. 2. Navigating complex domains without sufficient expertise or resources. 3. Finding aligned investors who understand and support their vision. |
🤨 Misconceptions | 1. That all VCs are only focused on short-term returns. 2. That founders need warm introductions to secure VC funding. 3. That VC partners lack entrepreneurial experience. |
Buyer Persona
Example
Jordan is a passionate entrepreneur who has founded a fast-growing tech startup in a complex industry. Despite having a groundbreaking product and a solid team, Jordan struggles with scaling the business efficiently and finding investors who truly understand the intricacies of their market. Having heard horror stories about VCs prioritizing short-term gains over the founder's vision, Jordan is cautious about who to partner with. Jordan dreams of finding an investor who not only provides capital but also brings valuable experience and a long-term commitment to building a world-class company.
Targeting
Draft
Filter Category | Filter Criteria |
Industry | - Software - Technology - Renewable Energy - B2B SaaS |
Headcount | - 11-50 employees - 51-200 employees |
Job Title | - Founder - CEO - CTO - COO |
Do it Yourself
When you
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Ideas
Content
# | Struggles | Misconceptions | Dream Outcomes | Post Caption (with a captivating hook) |
1 | Scaling a tech startup efficiently | All VCs are focused on short-term gains | Building a company with a lasting legacy | Article: "Is Your Tech Startup Ready to Scale? Discover Proven Strategies for Exponential Growth." |
2 | Finding investors who understand complex domains | Founders need warm introductions to secure funding | Securing long-term, aligned investors | Repost: "Breaking Barriers: How This Founder Secured Funding Without a Warm Intro." |
3 | Navigating industry-specific challenges | VC partners lack entrepreneurial experience | Achieving significant growth while maintaining control | Spotlight: Partner: "Meet the Investor Who's Been in Your Shoes – and Knows How to Guide You Through Growth." |
4 | Balancing growth with maintaining control | VCs only care about ROI, not the founder's vision | Partnering with investors who add strategic value | Case Study: "From Idea to Legacy: How This Startup Partnered with Shearwater for Long-Term Success." |
5 | Aligning shareholder interests | All VCs are hands-off and only provide capital | Building a world-class business with strategic support | How-to Video: "How to Find Investors Who Are More Than Just Check-Writers." |
6 | Scaling operations without losing focus | Only established companies can secure VC funding | Growing a business with aligned, long-term investors | Promotion: "Looking for More Than Capital? Discover How Our Approach is Different." |
7 | Overcoming early-stage growing pains | VCs only invest in large markets | Building a company that scales sustainably | Article: "Why Small TAMs Can Lead to Big Success in VC – And How We Spot the Opportunity." |
8 | Managing investor relationships | Founders lose control when taking VC money | Retaining control while accelerating growth | Repost: "Why Retaining Control is Key to Your Startup's Success – and How to Do It Right." |
9 | Ensuring sustainable growth | VCs don’t understand niche markets | Scaling a business in a niche market with expert backing | Spotlight: Customer: "How This Niche Startup Found Success with Strategic VC Support." |
10 | Finding the right partners for long-term growth | VCs expect rapid exits, not long-term growth | Achieving a sustainable, long-term growth strategy | Case Study: "Longevity in Tech: How We Helped This Startup Thrive Beyond the 5-Year Mark." |
11 | Balancing short-term wins with long-term goals | VCs aren’t interested in mission-critical software | Building a mission-critical product that scales | How-to Video: "Building Mission-Critical Software? Here's How to Attract the Right Investors." |
12 | Differentiating from competitors | All VCs are the same – just looking for quick exits | Creating a unique growth path with supportive partners | Promotion: "Think All VCs are Alike? Here’s Why We’re Fundamentally Different." |
13 | Avoiding common pitfalls in scaling | VCs don’t get involved in operational strategy | Growing with strategic operational support from investors | Article: "Avoid These Common Startup Pitfalls – with Insights from Seasoned Entrepreneurs." |
14 | Developing a strategic growth plan | Investors don’t care about founder alignment | Building a growth strategy that aligns with your vision | Repost: "Strategic Growth: How This Founder Aligned with Investors for Success." |
15 | Retaining talent while scaling | Only late-stage companies attract VCs | Growing with a focus on talent retention and development | Spotlight: Employee: "How Our Investment in Talent is Driving Growth Across Our Portfolio." |
Ideas
godfather offer
A Godfather offer is a compelling proposition from a business that presents such exceptional value it's financially irresponsible for the prospect to refuse.
What you’re reading right now is our Godfather Offer.
Here are some ideas you can consider:
Offer Name | Offer Description | Value Proposition | Target Audience |
Free Business Strategy Session | A 60-minute session with Shearwater’s partners to discuss your startup's growth challenges and opportunities. | Provides expert insights and actionable strategies tailored to the startup's specific needs, helping founders overcome key growth obstacles. | Founders of tech startups actively seeking Series A or Series B funding. |
Complimentary Due Diligence Audit | A thorough review of your startup’s financials, market position, and growth potential by Shearwater’s investment team. | Delivers a clear, professional assessment of the startup’s readiness for investment, offering valuable feedback and identifying potential areas of improvement. | Startups with a minimum of $1M in Annual Recurring Revenue (ARR). |
Founders' Mastermind Access | Exclusive access to a mastermind group of successful entrepreneurs and industry experts hosted by Shearwater. | Facilitates networking, mentorship, and knowledge sharing, empowering founders with insights from those who have successfully navigated similar challenges. | Founders of growing companies with at least 10 employees and demonstrated growth. |
No-Strings-Attached Funding Proposal | Receive a detailed, customized funding proposal without any obligation to proceed. | Demonstrates Shearwater’s commitment to flexibility and alignment with the founder’s vision, reducing the pressure and providing clarity on the partnership’s potential benefits. | Startups in complex domains with a clear growth plan, seeking to understand potential funding opportunities. |
Free Growth Strategy Consultation | A tailored consultation focusing on your startup’s growth trajectory and strategic needs. | Offers actionable advice and strategies for scaling, ensuring the startup is well-positioned for rapid growth and investment. | Tech startups, particularly in SaaS or similar industries, focused on scaling their operations. |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
Ad Variation | Offer | Headline | Call to Action | Description |
1 | Free Business Strategy Session | Ready to Scale Your Startup? Get Expert Guidance! | Learn More | Partner with Shearwater Capital and scale your tech startup with the backing of seasoned entrepreneurs. |
2 | Free Business Strategy Session | Scale Faster with Strategic Investment – Discover How We Can Help. | Book a Call | Get personalized strategies from experienced investors who have scaled their own businesses. |
3 | Free Business Strategy Session | Invest in Your Growth with Experienced Partners! | Contact Us | Secure long-term growth with Shearwater's unique approach to venture capital. |
4 | Complimentary Due Diligence Audit | No Warm Intro Needed – Just Great Ideas! | Learn More | Get funding without the hassle of networking – Shearwater invests in passionate entrepreneurs. |
5 | Complimentary Due Diligence Audit | Your Idea Deserves to Be Heard – No Intro Required! | Contact Us | We back great ideas and passionate founders – no warm intro needed. |
6 | Complimentary Due Diligence Audit | Great Ideas Don’t Need Warm Intros! | Book a Call | Connect directly with investors who value your vision and ambition. |
7 | Founders' Mastermind Access | Scale Smartly with Mission-Critical Software | Learn More | Our investments focus on software that becomes mission-critical over time – let's build something that lasts. |
8 | Founders' Mastermind Access | Grow Your Business with Strategic Investors | Book a Call | We invest in software with the potential to be mission-critical – let's discuss how we can help. |
9 | Founders' Mastermind Access | Mission-Critical Software Deserves Strategic Backing | Contact Us | Partner with investors who understand the importance of your software in the market. |
10 | No-Strings-Attached Funding Proposal | Build a Legacy with the Right Investment | Learn More | We’re not just investors – we’re partners in building world-class companies. |
11 | No-Strings-Attached Funding Proposal | Your Legacy Starts with the Right Partners | Contact Us | Discover how we can help you build a company that stands the test of time. |
12 | No-Strings-Attached Funding Proposal | Invest in Your Future – Build a Lasting Legacy | Book a Call | Partner with investors who are committed to long-term growth and success. |
13 | Free Growth Strategy Consultation | Complex Domains Need Experienced Investors | Learn More | We specialize in complex domains – let's explore how we can support your growth. |
14 | Free Growth Strategy Consultation | Your Complex Challenges Require Strategic Solutions | Book a Call | Partner with investors who understand the complexities of your industry. |
15 | Free Growth Strategy Consultation | Let’s Tackle Complex Problems Together | Contact Us | We invest in companies solving significant problems – let’s discuss how we can help. |
Ideas
Messaging
InMail Variation 1:
Subject: Scaling Tech Startups with the Right Investors
Hi Jordan,
Your post about the challenges of scaling resonated with me.
We help founders reduce growing pains, secure aligned investors, and achieve sustainable growth.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Zac
InMail Variation 2:
Subject: Navigating Complex Domains Successfully
Hi Alex,
Your insights on navigating complex domains were spot on.
We assist founders in scaling efficiently, finding the right investors, and building lasting legacies.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Zac
InMail Variation 3:
Subject: Finding the Right Investment Partners
Hi Taylor,
Your recent post about the difficulties of finding the right investors really caught my attention.
We support founders by alleviating scaling challenges, securing strategic investors, and ensuring long-term success.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Zac
Results
Expected
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
Ray Wolf, COO, Televero Health
Isaac and the team at Many Mangos have been my "go-to" LinkedIn marketing company for the last three companies I've led. His approach has yielded the highest quantity and quality prospects for us! With Isaac's help, we reinvented our recruiting of Psychiatric and Counseling resources around with great success, which has allowed us to stop spending high dollars on the more traditional job boards. The software tools and analytics make it easy to get started and manage the campaigns.
Whatever marketing you are doing today, with whatever degree of success, my strong recommendation is that you need to immediately START experimenting with Isaac if you have any intention of being the disrupter in your space rather than being disrupted!