marketing plan
You
About
🎁 Product Description | Comprehensive end-to-end Robotic Process Automation (RPA) solutions utilising Blue Prism and UiPath platforms. |
💝 Product Type | IT Consulting Services & Automation Solutions. |
📊 Product Stage | Established, Growth Phase. |
💸 Monetisation Model | Service-based revenue model through consulting fees, implementation fees, and ongoing maintenance contracts. |
Your Prospects
About
🙋♀️ Target Audience | Medium to large enterprises across various industries seeking to automate processes, improve efficiency, and reduce operational costs. |
📢 Marketing Strategy Preferences | Content marketing (case studies, whitepapers, blogs), Networking (conferences, webinars), Direct sales outreach, and Partnership development. |
🤯 Buyer Persona Struggles | Difficulty identifying automation opportunities, high upfront costs, and complex legacy systems integration. |
🤨 Misconceptions | RPA is only for large enterprises, RPA implementation is too expensive and time-consuming, and RPA can replace human jobs completely. |
Buyer Persona
Example
Sarah Williams, the Director of Operations at EnviroLogix, a mid-sized logistics firm, has been grappling with inefficiency and rising operational costs. Her team is bogged down by repetitive, manual processes that consume significant time and effort. Despite recognising the potential of Robotic Process Automation (RPA) to streamline operations, she faces pushback from upper management, who are wary of hefty upfront investments and potential disruption. Sarah dreams of an automated workflow where her team can focus on strategic, value-adding tasks instead of mundane data entry and processing. She envisions RPA not only bringing cost savings and quick turnaround times but also positioning EnviroLogix as a trailblazer for innovative solutions within the logistics industry. She seeks seamless integration and quick, demonstrable ROI to transform operations and ultimately prove the viability of RPA to the sceptical stakeholders.
Targeting
Draft
Industry | Information Technology & Services, Financial Services, Healthcare, Manufacturing, Logistics and Supply Chain, Retail, Telecommunications, Public Sector |
Headcount | 200-5000 employees |
Job Title | Director of Operations, Operations Manager, Chief Technology Officer (CTO), Chief Information Officer (CIO), VP of Operations, IT Director, IT Manager, Automation Lead, RPA Analyst, RPA Developer |
Geography | United States |
Attract
how to
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Ideas
Content
# | Struggle | Misconception | Dream Outcome | Post Caption (with Captivating Hook) |
1 | Identifying automation opportunities | RPA is only for large enterprises | Enhanced operational efficiency | 🚀 "Struggling to pinpoint automation opportunities in your business? Discover how mid-sized firms can benefit from RPA." |
2 | High upfront costs | RPA implementation is too expensive | Significant cost savings | 💰 "Is the cost of RPA implementation holding you back? Learn how you can achieve a high ROI and save big!" |
3 | Complex legacy systems integration | RPA can replace human jobs completely | Minimized process errors | 🔄 "Does integrating RPA with your legacy systems seem daunting? Here's how we made it seamless for our clients." |
4 | Convincing upper management | RPA is too complex to understand | Quick turnaround times | 🎯 "Convincing the decision-makers: How to present a compelling RPA case to your leadership team." |
5 | Reducing manual, repetitive tasks | RPA poses a risk of job losses | Seamlessly integrated RPA solutions | 🤖 "Automating success: See how RPA can eliminate repetitive tasks and enhance your team’s productivity." |
6 | Improving efficiency | RPA is too time-consuming to implement | Focus on strategic tasks instead | ⏳ "Think implementing RPA will take forever? Discover how quick and painless the process can really be." |
7 | Overwhelmed team due to process loads | RPA is purely about cost-cutting | Cost reductions and quick turnaround | 💼 "Your team is overwhelmed – here’s how RPA can offer relief and boost efficiency, not just cut costs." |
8 | Receiving pushback on technology spend | RPA is inflexible | Strategic, value-adding tasks | 🚀 "Imagine a world where technology investments bring swift, measurable returns. RPA can make it happen." |
9 | Ensuring smooth RPA implementation | RPA eliminates human input entirely | Innovative solutions in the industry | 🌟 "Spotlight on success: How a logistics firm went from manual chaos to smooth operations with RPA." |
10 | Cost-effective digital transformation | RPA is just a short-term fix | Proving RPA viability to stakeholders | 📈 "Worried about RPA's long-term impact? Its benefits extend far beyond short-term fixes. Read more." |
11 | Proving ROI of RPA | RPA requires huge changes | Improved turnaround and efficiency | 📊 "Seeing is believing – Take a look at how companies are getting great ROI from RPA." |
12 | Adapting to new technologies | RPA is only for IT professionals | High productivity and effectiveness | 👩💼 "Adapt easily to new tech: How RPA empowers all departments, not just IT." |
13 | Streamlining operations | Small businesses can’t benefit | Seamless and painless RPA integration | 🌐 "Think your company is too small for RPA? Think again. Here’s why size doesn’t matter." |
14 | Balancing cost vs. benefits | RPA is synonymous with job cuts | Digital transformation leadership | 🔍 "Debunking the myth: How RPA complements human roles and enhances productivity." |
15 | Addressing scepticism on automation | RPA doesn't work with existing systems | Demonstrated ROI and viability | 🔥 "Real stories from real people – how RPA transformed their business and addressed initial scepticism." |
Ideas
godfather offer
A Godfather offer is a compelling proposition from a business that presents such exceptional value it's financially irresponsible for the prospect to refuse.
What you’re reading right now is our Godfather Offer.
Here are some ideas you can consider:
Offer ID | Offer Name | Description | Target Audience | Duration | Key Deliverables | Benefits |
1 | Preliminary RPA Assessment: Departmental Focus | Conduct a comprehensive assessment of specific departments to identify automation opportunities and potential ROI. | Department Heads, Operations Managers | 2-4 Weeks | Assessment Report, ROI Analysis | Identify high-impact automation areas, justify RPA investment |
2 | Targeted Job Role Evaluation | Evaluate specific job roles to determine RPA suitability, identify high-impact tasks for automation, and project efficiency gains. | HR Managers, Operations Managers | 1-2 Weeks | Job Role Analysis, Task Automation Feasibility Report | Optimise job roles, enhance productivity, and reduce manual workload |
3 | Workflow Mapping & Use Case Identification | Map out potential workflows and identify key use cases for RPA implementation before engagement, providing clear roadmaps. | IT Directors, Process Managers | 3-5 Weeks | Workflow Maps, Use Case Documentation | Clear implementation roadmaps, prioritise high-value automation projects |
4 | Value Engineering Assessment | Perform detailed value engineering assessments to quantify the financial and operational benefits of RPA for the client organisation. | CFOs, CTOs, Financial Analysts | 4-6 Weeks | Value Engineering Report, Benefit-Cost Analysis | Demonstrate financial benefits, enhance decision-making for RPA investments |
5 | Personalised RPA Strategy Session | Offer a customised strategy session to discuss the assessment results, tailor RPA solutions to the client's needs, and outline next steps. | C-level Executives, Senior Managers | 1-2 Days | Strategy Action Plan, Customised Solution Proposal | Provide strategic direction, align RPA solutions with business goals, foster buy-in from stakeholders |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
Godfather Offer ID | Ad Variant ID | Headline | CTA | Description |
1 | 1.1 | Uncover Your Department's RPA Potential | Get Your Free Assessment | Transform your workflows! Get a detailed RPA assessment of your department and discover high-impact automation opportunities. |
1 | 1.2 | Maximise Efficiency with a Departmental RPA Review | Book an Assessment | Is your department ready for RPA? Our free assessment will identify how automation can boost your processes and reduce costs. |
1 | 1.3 | Departmental RPA Insight for Efficiency | See How It Works | Understand the true potential of RPA. Our in-depth departmental assessment reveals key areas for automation and saves you time. |
2 | 2.1 | Boost Job Role Productivity with Automation | Start Evaluation | Evaluate key job roles and find out how RPA can enhance productivity and efficiency in just a few clicks. |
2 | 2.2 | Unlock Efficiency in Key Job Roles | Get Started Now | Discover high-impact tasks suitable for automation with our targeted job role evaluation. Start today! |
2 | 2.3 | Streamline Job Roles with Targeted RPA Evaluation | Learn More | Simplify your operations. Our targeted job role evaluation showcases how RPA can streamline your daily tasks. |
3 | 3.1 | Map Out Your Automation Success | Begin Workflow Mapping | Identify high-value automation projects with our comprehensive workflow mapping and use case identification service. |
3 | 3.2 | Discover Key Automation Use Cases | Explore Now | Get a clear roadmap for your RPA implementation. Our service maps out workflows and highlights high-impact use cases. |
3 | 3.3 | Plan Your RPA Journey with Confidence | Start Planning | Worried about where to start with RPA? Our mapping and use case identification service provides a clear path forward. |
4 | 4.1 | Quantify RPA Benefits with Value Engineering | Get Your Assessment | Understand the financial and operational benefits of RPA for your business with our value engineering assessment. |
4 | 4.2 | Drive Efficiency with Financially Sound RPA | See Your Savings | Our value engineering assessment shows you exactly how RPA can drive efficiency and deliver cost savings for your organisation. |
4 | 4.3 | Make Data-Driven RPA Decisions | Discover Value | Quantify the benefits of RPA before you implement it. Our assessment provides clear, data-driven insights into potential savings. |
5 | 5.1 | Customised RPA Strategy Session | Schedule Your Session | Tailor your RPA strategy to your specific needs. Our personalised sessions offer expert advice and actionable steps. |
5 | 5.2 | Strategic Insights for Your RPA Journey | Get Expert Guidance | Gain strategic insights into RPA implementation. Our customised sessions provide a roadmap tailored to your goals. |
5 | 5.3 | Personalised RPA Roadmap | Plan with Experts | Get a clear, personalised RPA roadmap to achieve your automation goals. Our expert-led sessions make it easy. |
Ideas
Messaging
InMail Variation 1:
Subject: Boost Efficiency in Your Department
Hi Sarah,
Your post about operational efficiency in logistics was an interesting view on how technology can transform workflow management.
We help Directors of Operations reduce manual workload, increase process efficiency, and minimising errors.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Sai
InMail Variation 2:
Subject: Unlocking Productivity with RPA
Hi Michael,
Your post about leveraging automation in IT was an insightful take on current challenges and opportunities.
We help IT Managers streamline routine tasks, enhance productivity, and reduce operational costs.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Sai
InMail Variation 3:
Subject: Streamline Your Job Roles with Automation
Hi Jennifer,
Your post about employee productivity in healthcare was a fascinating discussion on the impact of automation.
We help HR Managers improve operational efficiency, elevate task accuracy, and optimise role performance.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Sai
Results
Estimated
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
Ray Wolf, COO, Televero Health
Isaac and the team at Many Mangos have been my "go-to" LinkedIn marketing company for the last three companies I've led. His approach has yielded the highest quantity and quality prospects for us! With Isaac's help, we reinvented our recruiting of Psychiatric and Counseling resources around with great success, which has allowed us to stop spending high dollars on the more traditional job boards. The software tools and analytics make it easy to get started and manage the campaigns.
Whatever marketing you are doing today, with whatever degree of success, my strong recommendation is that you need to immediately START experimenting with Isaac if you have any intention of being the disrupter in your space rather than being disrupted!
Testimonials