🎁 Product Description

A comprehensive platform providing leaders ​with state-of-the-art tools, techniques, and ​AI-driven insights to excel at every leadership ​phase.

💝 Product Type

HR/Leadership Development Software

📊 Product Stage

Growth/Expansion (established in 2010, ​currently expanding APAC, US, and EU ​markets)

💸 Monetisation Model

Subscription-based with additional charges ​for premium features and customisation

🙋‍♀️ Target Audience

CEOs, COOs, Directors, HR Software Sales ​Executives, Leadership Software Sales ​Executives, Learning and Development ​Professionals, Organisation Development ​Specialists, Leadership Consultants

📢 Marketing Strategy Preferences

Content Marketing, Inbound Marketing, ​Personalised Outreach, Partner Programs, ​Thought Leadership

🤯 Buyer Persona Struggles

1. Time constraints in dealing with multiple HR ​tools 2. Difficulty in measuring ROI of ​leadership development 3. Keeping leaders ​engaged and continuously developing

🤨 Misconceptions

1. AI-driven tools are complex and hard to ​adopt 2. Leadership training is one-size-fits-all ​3. High cost without perceivable immediate ​benefits

Filter

Specification

Industry

Computer Software, Information Technology ​& Services

Headcount

51-200 employees (small to mid-sized HR ​software companies)

Job Title

CEO, Founder, Managing Director, Head of ​Sales, Chief Human Resources Officer, Chief ​Operating Officer

SAP SuccessFactors

A leading provider of cloud-based HR software solutions with a strong ​partner ecosystem.

Workday

Known for its human capital management (HCM) software with a ​broad network of partners and resellers.

ADP

Offers comprehensive HR management software and services with ​various reseller programs.

Oracle HCM Cloud

Oracle's cloud-based HR software with an extensive partner network.

PeopleSoft (by Oracle)

An established HR software with a broad reseller ecosystem.

Ultimate Software ​(UKG)

Offers HR software solutions with a wide range of partners and ​resellers.

Infor HCM

Provides HR solutions with a notable partner network.

Kronos (Now UKG)

Known for workforce management and HR solutions with an extensive ​partner ecosystem.

Ceridian Dayforce

Cloud-based HR software with a broad network of partners and ​resellers.

Cornerstone ​OnDemand

Offers talent management software with a strong partner ecosystem.

Sage HR

Provides HR software solutions with a significant reseller network.

Zoho People

Part of Zoho's suite of applications with a growing partner and reseller ​ecosystem.

BambooHR

Known for its HR software solutions with various partners and ​resellers.

Darwinbox

A rapidly growing HR software vendor with a strong presence in Asia ​Pacific and an expanding partner network.

Ascender HCM

Offers payroll and HR solutions with a strong partner network in Asia ​Pacific.

Employment Hero

Recognized as a market leader in HR software in the Asia Pacific region ​with a growing partner ecosystem.

PeopleStreme (by ​Ascender)

Provides HR software solutions with a notable partner network.

Ramco HCM

Offers HR and payroll software solutions with an expanding partner ​ecosystem.

PayAsia

Known for payroll and HR software solutions with a significant reseller ​network in the Asia Pacific region.

Links International

Provides HR outsourcing and payroll services with a strong presence in ​Asia Pacific and a notable partner network.

Struggles

Misconceptions

Dream Outcomes

Post Caption (with a ​captivating hook)

Post Caption

1

Performance Management

Leadership is innate and can't ​be developed.

Building high-performing teams ​effortlessly.

Article: "Why developing leadership isn't just ​possible—it's essential. Discover the tools to ​transform your talent!"

2

Succession Planning

B2B strategies don't require ​emotional intelligence.

Seamlessly transitioning ​leadership without disruption.

Repost: "Missed our latest webinar on EQ in ​leadership? Here's why it's a game-changer ​for B2B success! #REACHLX #Leadership"

3

Onboarding New Leaders

Quick fixes can solve deep-​rooted cultural issues.

Speedy and effective ​onboarding of new hires.

Spotlight: Partner: "Meet XYZ Corp., ​revolutionising onboarding with REACH LX—​seeing results in mere weeks! Here's how... ​#SuccessStory"

4

Engagement

Technology can't create ​culture.

Achieving unrivaled ​engagement and team ​cohesion.

Case Study: "How ABC Ltd. used REACH LX to ​leap from average engagement to industry ​leaders in culture."

5

Retention

Employee retention is purely ​about salaries.

Retaining top talent effortlessly ​with enhanced leadership.

How to Video: "Top 5 strategies to retain your ​best talent—using the power of REACH LX!"

6

Strategic HR Role

Leadership skills can't be ​accurately assessed.

Tailored training that drives ​tangible outcomes.

Promotion: "Empower your HR team with ​REACH LX and watch your leaders soar. Sign ​up today for exclusive benefits! #HR ​#Leadership"

7

Training Effectiveness

All training content is created ​equal.

Continually developing agile ​and adaptive leaders.

Article: "Why bespoke training content beats ​generic solutions—every time. Ready to level ​up?"

8

Culture Development

Culture can't be quantified or ​improved through analytics.

Dynamic and adaptable ​organisational culture.

Repost: "ICYMI: Culture analytics and why ​they matter more than ever. Join the REACH ​LX revolution!"

9

Leadership Development

Leadership is only about ​charisma—not skills.

Leaders who inspire and drive ​results.

Spotlight: Customer: "Client Success: How DEF ​Inc. transformed their leadership approach ​with REACH LX. Real results, real impact."

10

Engagement Measurement

Engagement can't be ​continuously measured ​effectively.

Real-time insights into team ​sentiment and performance.

Case Study: "How one company saw a 40% ​boost in employee engagement—here’s their ​secret."

11

AI in HR

AI can't replace human ​judgement in leadership.

AI-enhanced leadership ​decisions ensuring optimal ​outcomes.

How to Video: "5 ways AI can boost your ​leadership strategy—backed by REACH LX ​insights."

12

Performance Reviews

Performance reviews are just ​tick-box exercises.

Reviews that truly reflect ​growth and potential.

Promotion: "Revamp your performance ​reviews with REACH LX’s innovative tools. ​Make every review count!"

13

Culture Transformation

Cultural shifts take too long ​and are too complex.

Quick and effective cultural ​transformation.

Article: "Debunking the myth: Cultural ​transformation can—and should—be agile. ​Ready to pivot?"

14

Employee Lifecycle ​Management

Only senior leaders need ​development plans.

Full lifecycle support for every ​leader at every stage.

Repost: "The complete leader's journey with ​REACH LX—see how we support from start to ​finish. #Leadership #Innovation"

15

Team Building

Team-building exercises are a ​one-off event.

Sustained and productive team ​building.

Spotlight: Employee: "Meet John from our ​team—discover how he uses REACH LX to ​build stronger teams daily. #LeaderSpotlight"

Offer #

Offer Title

Description

Benefits

1

Ultimate Leadership ​Transformation

A 12-month comprehensive package ​including full platform access, personalised ​onboarding, and quarterly leadership ​performance reviews.

Guaranteed ROI within 12 months, ​measurable leadership improvements, ​continuous support and insights, dedicated ​account manager.

2

First-Mover ​Advantage

Exclusive early access to new features and ​updates, beta-testing opportunities, and a ​direct line to the product development ​team for feedback and customisation.

Be the first to experience cutting-edge ​leadership tools, influence product ​development, and receive bespoke ​customisation options tailored to unique ​company needs.

3

Premium Partnership ​Program

Partnership with tiered benefits including ​marketing collaboration, co-branded ​content, exclusive training sessions, and ​priority customer support.

Enhanced brand visibility, joint-marketing ​initiatives, first-hand training from ​leadership experts, and faster resolution of ​issues with premium support.

4

Performance-Linked ​Pricing

Pay based on performance improvements – ​initial lower cost with incremental ​payments tied to achieved leadership ​benchmarks and KPIs.

Reduced initial investment risk, ​affordability, and clear justification for ​expenditure as payments are linked to ​visible performance metrics and goals.

5

All-Access Concierge ​Service

Unlimited access to all platform features, ​24/7 dedicated support, personalised ​training sessions for all leaders, and ​quarterly executive strategy workshops.

Maximum utilisation of the platform, ​immediate problem resolution, continuous ​learning and development, and strategic ​alignment with leadership goals through ​workshops.

Godfather Offer

Ad ​Variation

Headline

Call to Action

Description

Ultimate Leadership ​Transformation

1

"Transform Your ​Leadership in 12 Months"

Discover More

"Unlock our comprehensive package including full ​access, personalised onboarding, and quarterly ​performance reviews. Guaranteed ROI within 12 months ​or your money back!"

Ultimate Leadership ​Transformation

2

"Achieve Measurable ​Leadership Growth"

Get Started

"Join our 12-month leadership transformation journey with ​personalised support and measurable results. See the ​impact on your organisation's leadership."

Ultimate Leadership ​Transformation

3

"Revolutionise Leadership ​Development"

Learn How

"Our 12-month Ultimate Leadership Transformation ​package ensures continuous support and measurable ​improvements in leadership performance. Discover the ​benefits today!"

First-Mover ​Advantage

1

"Be the First to Access ​New Leadership Tools"

Sign Up Now

"Join our First-Mover Advantage program. Get early ​access to new features, influence product development, ​and enjoy tailored customisation. Lead the way in ​leadership innovation!"

First-Mover ​Advantage

2

"Exclusive Access to ​Leadership Innovations"

Early Access

"Don't miss out on being a first-mover. Experience the ​latest in leadership tools and provide valuable feedback ​to shape future developments."

First-Mover ​Advantage

3

"Your Input Matters: Join ​Our Beta Program"

Join Now

"Participate in our exclusive beta-testing opportunities ​and have a direct line to our product development team. ​Shape the future of leadership tools."

Premium Partnership ​Program

1

"Partner with the Best in ​Leadership Development"

Become a ​Partner

"Our Premium Partnership Program offers marketing ​collaboration, co-branded content, exclusive training, ​and priority support. Let's grow together!"

Premium Partnership ​Program

2

"Unlock Exclusive Benefits ​with Our Partnership ​Program"

Learn More

"Join our Premium Partnership Program for enhanced ​brand visibility, collaborative marketing, and first-hand ​training from leadership experts."

Premium Partnership ​Program

3

"Achieve Leadership ​Excellence Together"

Explore ​Partnership

"Experience priority support and exclusive training ​sessions with our Premium Partnership Program. Elevate ​your leadership strategies to new heights."

Performance-Linked ​Pricing

1

"Pay Based on ​Performance ​Improvements"

Learn How

"Our Performance-Linked Pricing ensures affordability ​with payments tied to leadership benchmarks and KPIs. ​Reduce investment risk and see clear ROI."

Performance-Linked ​Pricing

2

"Invest Smartly in ​Leadership Development"

Get Started

"Only pay for the results you achieve. Our Performance-​Linked Pricing aligns with your goals, ensuring ​measurable impact and justified expenditure."

Performance-Linked ​Pricing

3

"Affordable, Result-Driven ​Leadership Solutions"

Explore Pricing

"Discover our Performance-Linked Pricing model. Initial ​lower cost with incremental payments tied to achieved ​leadership milestones. Smart investment for smart ​leaders!"

All-Access Concierge ​Service

1

"24/7 Dedicated ​Leadership Support"

Get All-Access

"Our All-Access Concierge Service provides unlimited ​platform access, personalised training, and 24/7 ​support. Achieve maximum utilisation and continuous ​development."

All-Access Concierge ​Service

2

"Experience Unmatched ​Leadership Services"

Discover More

"Enjoy quarterly executive strategy workshops and ​continuous learning with our All-Access Concierge ​Service. Elevate your leadership capabilities now."

All-Access Concierge ​Service

3

"Personalised Training & ​Real-Time Support"

Learn More

"With our All-Access Concierge Service, receive ​personalised training for all leaders and immediate ​problem resolution. Ensure strategic alignment and ​growth."

Phase

Tasks

<30 ​Days

<60 ​Days

<90 ​Days

<120 ​Days

<150 ​Days

<180 ​Days

<210 ​Days

<240 ​Days

<270 ​Days

<300 ​Days

<330 ​Days

<360 ​Days

<390 ​Days

<420 ​Days

<450 ​Days

<480 ​Days

Phase 1: Software Sellers ​"that get it" in APAC

TOFU: 40-50 InMails/Day, 20-30 CRs/Day, 400-500 ​Comments/Day, 3 Posts/Week, 1.5k ​Impressions/Week

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MOFU: 5-10 Engaged Conversations/Day, 3-5 ​Appointments/Day

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BOFU: 1-3 Partner Agreements Signed/Week, 30-50% ​Conversion Rate, Onboarding Initiation, Partner ​Enablement Plans, Revenue Commitments

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Optimisation & Scale

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Phase 2: Software Sellers ​"that have access" in APAC

TOFU: 40-50 InMails/Day, 20-30 CRs/Day, 400-500 ​Comments/Day, 3 Posts/Week, 1.5k ​Impressions/Week

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MOFU: 5-10 Engaged Conversations/Day, 3-5 ​Appointments/Day

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BOFU: 1-3 Partner Agreements Signed/Week, 30-50% ​Conversion Rate, Onboarding Initiation, Partner ​Enablement Plans, Revenue Commitments

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Optimisation & Scale

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Phase 3: Software Sellers ​"that get it" in the US

TOFU: 40-50 InMails/Day, 20-30 CRs/Day, 400-500 ​Comments/Day, 3 Posts/Week, 1.5k ​Impressions/Week

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MOFU: 5-10 Engaged Conversations/Day, 3-5 ​Appointments/Day

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BOFU: 1-3 Partner Agreements Signed/Week, 30-50% ​Conversion Rate, Onboarding Initiation, Partner ​Enablement Plans, Revenue Commitments

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Optimisation & Scale

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Phase 4: Software Sellers ​"that have access" in the US

TOFU: 40-50 InMails/Day, 20-30 CRs/Day, 400-500 ​Comments/Day, 3 Posts/Week, 1.5k ​Impressions/Week

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MOFU: 5-10 Engaged Conversations/Day, 3-5 ​Appointments/Day

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BOFU: 1-3 Partner Agreements Signed/Week, 30-50% ​Conversion Rate, Onboarding Initiation, Partner ​Enablement Plans, Revenue Commitments

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Optimisation & Scale

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Phase 5: Software Sellers ​"that get it" in the EU

TOFU: 40-50 InMails/Day, 20-30 CRs/Day, 400-500 ​Comments/Day, 3 Posts/Week, 1.5k ​Impressions/Week

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MOFU: 5-10 Engaged Conversations/Day, 3-5 ​Appointments/Day

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BOFU: 1-3 Partner Agreements Signed/Week, 30-50% ​Conversion Rate, Onboarding Initiation, Partner ​Enablement Plans, Revenue Commitments

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Optimisation & Scale

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Phase 6: Software Sellers ​"that have access" in the EU

TOFU: 40-50 InMails/Day, 20-30 CRs/Day, 400-500 ​Comments/Day, 3 Posts/Week, 1.5k ​Impressions/Week

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MOFU: 5-10 Engaged Conversations/Day, 3-5 ​Appointments/Day

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BOFU: 1-3 Partner Agreements Signed/Week, 30-50% ​Conversion Rate, Onboarding Initiation, Partner ​Enablement Plans, Revenue Commitments

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Optimisation & Scale

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Phase

Resources

<30 ​Days

<60 ​Days

<90 ​Days

<120 ​Days

<150 ​Days

<180 ​Days

<210 ​Days

<240 ​Days

<270 ​Days

<300 ​Days

<330 ​Days

<360 ​Days

<390 ​Days

<420 ​Days

<450 ​Days

<480 ​Days

Phase 1: Targeting Primary ​Industry Success

TOFU: ManyMangoes

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MOFU: Appointment Setter

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BOFU: Sales Executives

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Optimisation & Scale

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Phase 2: Targeting Second ​Most Influential Industry

TOFU: ManyMangoes

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MOFU: Appointment Setter

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BOFU: Sales Executives

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Optimisation & Scale

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Phase 3: Targeting Third ​Most Influential Industry

TOFU: ManyMangoes

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MOFU: Appointment Setter

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BOFU: Sales Executives

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Optimisation & Scale

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Phase 4: Targeting Fourth ​Most Influential Industry

TOFU: ManyMangoes

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MOFU: Appointment Setter

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BOFU: Sales Executives

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Optimisation & Scale

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Phase 5: Targeting Fifth ​Most Influential Industry

TOFU: ManyMangoes

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MOFU: Appointment Setter

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BOFU: Sales Executives

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Optimisation & Scale

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Phase 6: Targeting Sixth ​Most Influential Industry

TOFU: ManyMangoes

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MOFU: Appointment Setter

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BOFU: Sales Executives

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Optimisation & Scale

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