marketing plan
You
About
🎁 Product Description | PACE is a Sales Enablement platform for B2B meetings that simplifies the buying process and automates routine tasks. |
💝 Product Type | Software as a Service (SaaS) |
📊 Product Stage | Market Growth Stage |
💸 Monetisation Model | Subscription-based model |
Your Prospects
About
🙋♀️ Target Audience | B2B companies with sales teams |
📢 Marketing Strategy Preferences | Data-driven content marketing, Demonstrations & Case Studies, Online presence |
🤯 Buyer Persona Struggles | 1. Time wasted on manual tasks 2. Complex buying process 3. Difficulty in presenting customer value |
🤨 Misconceptions | 1. Sales enablement software is difficult to use 2. Ineffective in understanding customer needs 3. Too expensive for what it offers |
Buyer Persona
Example
Emma is the Sales Director for a mid-sized B2B technology firm. She is responsible for overseeing a team of 20 sales professionals. Despite having a passionate and talented team, Emma is frustrated by the inefficiencies in their current process. Her team spends only about 34% of their time on actual selling, with the rest of their time consumed by routine administrative tasks. Emma has noticed that buyers find the purchasing process increasingly complex and often hesitate due to unclear value propositions. She desires a solution that not only automates routine sales tasks but also helps her team communicate value effectively to their prospects.
Emma believes that her company can sell a wider range of products if they better understand their customers' needs. She has encountered platforms before that promised to streamline sales but were either too complex or lacked customisation options. Emma's dream outcome is to see her sales team focus more on customer interaction, boosting their proposal win rate and ultimately increasing sales by 30% or more. She is looking for a tool that is easy to adopt and integrates seamlessly into their existing workflow, enabling her to build stronger, value-driven relationships with their clients.
Targeting
Draft
Filter Category | Filter Criteria |
Industry | - Manufacturing - Automotive - Aerospace - Electronics - FMCG |
Headcount | - 50-500 employees - 500-5000 employees |
Job Title | - Operations Manager - Production Manager - Chief Operations Officer - Process Engineer - Director of Manufacturing |
Do it Yourself
When you
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Ideas
Content
# | Struggles | Misconceptions | Dream Outcomes | Post Caption (with a captivating hook) |
1 | High operational costs | Automation solutions are cost-prohibitive | Achieving maximum operational efficiency | "Struggling with high operational costs? Discover affordable automation solutions today!" (Article) |
2 | Maintaining consistent product quality | Automation reduces job opportunities | Ensuring top-notch product quality consistently | "Think automation means job losses? Think again—learn how it enhances your output!" (Repost) |
3 | Integrating new technology smoothly | Only large industries benefit from automation | Seamless technology integration | "Wondering if automation fits your mid-sized business? Here's why it does!" (Spotlight: Partner) |
4 | Training staff to use new technologies | Automation systems are too complex to implement | Easy-to-use automated solutions | "Believe automation systems are too complex? Discover user-friendly solutions now!" (How-To Video) |
5 | Coordination between different departments | Human oversight is always better than machines | Cross-department efficiency boost | "Machines vs. humans: The battle for efficiency. Who wins?" (Case Study) |
6 | Keeping up with market changes | Automation can't adapt quickly | Staying ahead of market trends | "Think automation can’t keep up with market changes? Learn how it stays ahead!" (Promotion) |
7 | Managing downtime and maintenance | Upkeep costs for automation are excessive | Minimised downtime with predictive maintenance | "High maintenance costs got you down? Our predictive maintenance could save you!" (Article) |
8 | Real-time data monitoring | Real-time data isn't crucial for manufacturing | Instant insights for better decision-making | "Uncover the power of real-time data in manufacturing for faster, better decisions." (Repost) |
9 | Compliance with industry regulations | Automation complicates compliance | Simplified compliance processes | "Regulatory headaches? See how automation simplifies compliance!" (Spotlight: Customer) |
10 | Customising solutions to specific needs | One-size-fits-all in automation | Tailored automation solutions | "Believe automation is one-size-fits-all? Discover tailored solutions!" (How-To Video) |
11 | Scaling automation with business growth | Automation is a one-time upgrade | Scalable solutions to grow with your business | "Automation isn't a one-time fix. See how it scales with your business!" (Case Study) |
12 | Energy consumption and sustainability | Automation increases energy consumption | Eco-efficient automation solutions | "Automation doesn't have to hurt the planet. Discover eco-efficient solutions!" (Promotion) |
13 | Security and data protection | Automation systems are vulnerable to cyber attacks | Secure and resilient automation systems | "Worried about cyber attacks? Our automation solutions have you covered!" (Article) |
14 | Initial investment costs | ROI from automation takes too long | Rapid ROI with smart investment | "High up-front costs? See how smart automation pays off quickly!" (Repost) |
15 | Finding trustworthy automation partners | All automation providers are the same | Reliable and innovative partnerships | "All automation providers are the same? Think again! Find a partner you can trust!" (Spotlight: Employee) |
Ideas
godfather offer
A Godfather offer is a compelling proposition from a business that presents such exceptional value it's financially irresponsible for the prospect to refuse.
What you’re reading right now is our Godfather Offer.
Here are some ideas you can consider:
Offer Name | Offer Description | Value Proposition | Target Audience |
Free Automation Audit | A no-cost, in-depth analysis of current manufacturing processes. | Identify and eliminate inefficiencies without any commitment. | Mid-sized to large manufacturing firms |
3-Month Free Trial | A free trial period for the automation solution suite. | Experience the benefits of the Service risk-free for 3 months. | Firms hesitant about initial investment |
Productivity Boost Package | A package including tailored strategies to enhance productivity. | Boost productivity by up to 20% with specialised plans. | All manufacturing departments |
Customised Automation Plan | Personalised plans for integrating automation into operations. | Tailor solutions to unique business needs for maximum impact. | Firms needing specific tech solutions |
Training and Support Package | Comprehensive training and ongoing support for staff. | Equip teams with necessary skills and ensure smooth tech integration. | Manufacturing firms upgrading systems |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
Ad Variation | Offer | Headline | Call to Action | Description |
1 | Free Automation Audit | Get Your Free Automation Audit Today | Book Your Audit | Discover inefficiencies and start saving with our free audit. |
2 | Free Automation Audit | Is Your Manufacturing Line Optimised? | Find Out Now | Get a no-cost, in-depth analysis of your manufacturing process. |
3 | Free Automation Audit | Uncover Hidden Savings | Schedule Free Audit | Our experts will help you find ways to improve efficiency at no cost to you. |
4 | 3-Month Free Trial | Try Our Automation Solutions for Free | Get Started | Experience the benefits of our tools with a 3-month free trial. |
5 | 3-Month Free Trial | Ready to Automate? | Try Free for 3 Months | Simplify your operations risk-free for 3 months. |
6 | 3-Month Free Trial | See Results Before You Commit | Start Free Trial | Test our automation solutions for free before investing. |
7 | Productivity Boost Package | Boost Productivity by 20% | Learn More | Our package includes tailored strategies to increase productivity. |
8 | Productivity Boost Package | Need a Productivity Boost? | Explore Package | Elevate your operations with our special productivity package. |
9 | Productivity Boost Package | Drive Efficiency in Your Manufacturing | Get Details | Explore how our package can increase your manufacturing efficiency. |
10 | Customised Automation Plan | Custom Solutions for Your Needs | Request Your Plan | Get a customised automation plan tailored to your business. |
11 | Customised Automation Plan | One Size Doesn’t Fit All | Customise Your Plan | Work with our experts to create a solution that fits your unique needs. |
12 | Customised Automation Plan | Tailored Automation for Maximum Impact | Get a Custom Plan | See how a personalised plan can enhance your operations. |
13 | Training and Support Package | Keep Your Team Ahead | Get Trained | Ensure your team excels with our comprehensive training and support package. |
14 | Training and Support Package | Expert Training Included | Enhance Skills | Equip your team with necessary automation skills. |
15 | Training and Support Package | Ongoing Support for Seamless Integration | Learn More | Gain access to ongoing support to keep your systems running smoothly. |
Ideas
Messaging
InMail Variation 1:
Subject: Enhance Your Tech Hiring Process
Hi Sarah,
Your post about the benefits of automation in manufacturing was an interesting view on operational improvements.
We help Operations Managers reduce downtime, maintain consistent product quality, and enhance operational efficiency.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Risto
InMail Variation 2:
Subject: Boost Your Tech Team Effectively
Hi Michael,
Your post about integrating technology in production processes was insightful.
We help Production Managers increase productivity, streamline workflows, and maximise equipment utilisation.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Risto
InMail Variation 3:
Subject: Navigate Your Tech Recruitment Challenges
Hi Emma
Your post about reducing operational costs in manufacturing was a fascinating perspective.
We help Directors of Manufacturing optimise costs, improve product consistency, and achieve seamless tech integrations.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Risto
Results
Expected
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
Ray Wolf, COO, Televero Health
Isaac and the team at Many Mangos have been my "go-to" LinkedIn marketing company for the last three companies I've led. His approach has yielded the highest quantity and quality prospects for us! With Isaac's help, we reinvented our recruiting of Psychiatric and Counseling resources around with great success, which has allowed us to stop spending high dollars on the more traditional job boards. The software tools and analytics make it easy to get started and manage the campaigns.
Whatever marketing you are doing today, with whatever degree of success, my strong recommendation is that you need to immediately START experimenting with Isaac if you have any intention of being the disrupter in your space rather than being disrupted!