marketing plan
You
About
🎁 Product Description | Comprehensive insurance and reinsurance brokerage services, including individual and corporate solutions tailored to meet specific client needs. |
💝 Product Type | Insurance and Reinsurance Brokerage |
📊 Product Stage | Mature and established; active since 2007, ranked 7th in Romania. |
💸 Monetisation Model | Commission-based earnings from insurance intermediations and brokerage services. |
Your Prospects
About
🙋♀️ Target Audience | Both retail and corporate clients, including SMEs. |
📢 Marketing Strategy Preferences | Emphasis on relationship building, personalised service promotion, localised marketing efforts through nation-wide representation, and leveraging technical expertise and innovative products. |
🤯 Buyer Persona Struggles | Navigating complex insurance options, managing risk effectively, and understanding the intricate details of various insurance policies. |
🤨 Misconceptions | Belief that insurance brokerage services are an unnecessary middleman, thinking direct insurance purchases are simpler and cheaper. |
🤔 Persona Dream Outcomes | Simplified insurance processes, effective risk management, and confidence in having comprehensive coverage tailored precisely to their needs. |
Buyer Persona
Example
Maria is an operations manager at a mid-sized manufacturing company. She is responsible for ensuring that the company's physical assets, from machinery to buildings, are adequately insured. Despite her efforts, Maria frequently finds herself overwhelmed by the numerous insurance products on the market and is unsure which policies offer the best protection for her company's unique needs. She sees insurance brokers as an added cost, believing that dealing directly with insurers might be more cost-effective and straightforward. Maria's ideal outcome is to partner with a trusted broker who simplifies the insurance process, provides clear and customised advice, and helps her achieve peace of mind by securing optimal coverage and efficient risk management solutions.
Targeting
Draft
Filter Category | Filter Details |
Industry | Insurance, Financial Services, Banking, Corporate, Agriculture, Real Estate, Maritime, Aviation, Healthcare, Automotive. |
Company Headcount | 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000. |
Job Title | Operations Manager, Risk Manager, Chief Financial Officer (CFO), Finance Director, Procurement Manager, HR Director, Estate Manager, Facility Manager. |
Do it Yourself
When you
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Ideas
Content
# | Struggles | Misconceptions | Dream Outcomes | Post Caption (with Captivating Hook) |
1 | Navigating complex insurance options | Insurance brokers are unnecessary middlemen | Simplified insurance processes | "Are complex insurance options keeping you up at night? Here's how to simplify it!" |
2 | Managing risk effectively | It’s cheaper to buy insurance directly | Effective risk management strategies | "Think you’re saving money with direct insurance? Think again!" |
3 | Understanding intricate insurance details | All insurance policies are the same | Comprehensive and tailored coverage | "Why 'one-size-fits-all' doesn't apply to insurance – and what you should look for instead." |
4 | Balancing cost with coverage | Brokers add extra cost without value | Affordable and effective insurance | "How to get the most bang for your buck in corporate insurance." |
5 | Ensuring adequate protection for assets | Direct purchases are simpler | Full asset protection | "Asset protection made easy – eliminating the guesswork." |
6 | Keeping up with regulations and compliance | Insurance is just another expense | Peace of mind with compliance | "Struggling with insurance compliance? Here’s how we ease your burden." |
7 | Customising insurance plans for unique needs | Brokers don’t understand specific industry needs | Customised insurance solutions | "Why tailored insurance plans are crucial for your industry's unique challenges." |
8 | Integrating multiple insurance policies | One policy fits all needs | Integration of policies for comprehensive cover | "The puzzle of multiple policies simplified in three easy steps." |
9 | Managing insurance claims efficiently | Claims are always a hassle | Swift and smooth claims process | "Transforming the insurance claims process into a breeze!" |
10 | Identifying potential risks | Risk management isn’t well-defined in insurance | Proactive risk identification | "How proactive risk management can be a game changer for your business." |
11 | Confidence in coverage decisions | Trust in brokers is misplaced | Trustworthy and efficient coverage | "Trust issues with insurance brokers? Here’s why you shouldn’t worry." |
12 | Reducing operational downtime due to insurance issues | Only large companies need brokers | Reduced downtime with efficient insurance | "How even medium-sized businesses can benefit from professional insurance brokerage." |
13 | Finding qualified brokers | All brokers provide similar services | Engaging qualified and expert brokers | "The importance of choosing the right broker – and how to do it." |
14 | Aligning insurance with company strategy | Direct providers offer better rates | Strategic insurance alignment | "Align your insurance with your business strategy for optimal results." |
15 | Enhancing employee benefits with insurance | Employee benefits are standardised across brokers | Enhanced and tailored employee benefits | "Upgrade your employee benefits with customised insurance solutions." |
Ideas
godfather offer
A Godfather offer is a compelling proposition from a business that presents such exceptional value it's financially irresponsible for the prospect to refuse.
What you’re reading right now is our Godfather Offer.
Here are some ideas you can consider:
# | Offer Name | Offer Details | Target Audience |
1 | Comprehensive Business Shield Plan | Full coverage package that includes property, liability, health, and employee benefits insurance at a discounted bundled rate. | SMEs, Corporates |
2 | Risk-Free First Year Evaluation | Free risk assessment and insurance evaluation for the first year, with a promise to beat any competitor’s offer. | Mid-sized and Large Enterprises |
3 | Executive Protection Package | Premium coverage specifically designed for top executives, including personal health, liability, and exclusive travel insurance. | C-level Executives, Directors |
4 | SME Growth Assurance Program | Specialised insurance plan for SMEs that adjusts coverage based on growth and scaling needs, with flexible payment terms. | Small and Medium Enterprises (SMEs) |
5 | Claim Fast-Track Guarantee | A service guarantee that prioritises and expedites claim processing within a specific time frame, with compensation for any delays. | Corporates, Retail Clients |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
# | Offer Name | Headline | Caption | CTA Button |
1 | Comprehensive Business Shield Plan | Protect Your Business All Around | Get all the coverage your business needs in one comprehensive plan. | Learn More |
2 | Comprehensive Business Shield Plan | All-In-One Insurance Bundle | Discover our discounted bundled rate for comprehensive coverage. | Get Started |
3 | Comprehensive Business Shield Plan | Your Business, Fully Covered | Enjoy peace of mind with our full coverage business shield plan. | Contact Us |
4 | Risk-Free First Year Evaluation | Free Insurance Evaluation | Try our services risk-free for a year and see the difference. | Learn More |
5 | Risk-Free First Year Evaluation | Beat Any Competitor’s Offer | We promise to beat any competitor’s insurance offer. | Get Started |
6 | Risk-Free First Year Evaluation | Risk-Free Insurance Assessment | Receive a free, no-risk insurance assessment for your first year. | Contact Us |
7 | Executive Protection Package | Executive-Level Coverage | Premium insurance tailored for your executive needs. | Learn More |
8 | Executive Protection Package | Top Executive Insurance Benefits | Protect your top talent with exclusive coverage solutions. | Get Started |
9 | Executive Protection Package | Exclusive Executive Plans | Ensure your executives are covered with our premium package. | Contact Us |
10 | SME Growth Assurance Program | Grow with Confidence | Flexible insurance that scales with your business. | Learn More |
11 | SME Growth Assurance Program | Adaptive Insurance for SMEs | Tailored insurance plans that grow as your SME grows. | Get Started |
12 | SME Growth Assurance Program | Flexible Insurance for Your SME | Get insurance that adapts to your business needs with flexible payments. | Contact Us |
13 | Claim Fast-Track Guarantee | Quick and Efficient Claims | Enjoy fast-tracked claims processing, guaranteed. | Learn More |
14 | Claim Fast-Track Guarantee | Priority Claim Processing | We guarantee quick response times for all your claims. | Get Started |
15 | Claim Fast-Track Guarantee | No More Claim Delays | Get compensated for any claim processing delays. | Contact Us |
Ideas
Messaging
InMail Variation 1:
Subject: Simplifying Risk Management for Your Company
Hi Alex,
Your post about risk management was an interesting view on simplifying insurance processes (similar to what we offer at Campion Broker).
We help Operations Managers reduce operational downtime, streamline risk assessment, and ensure comprehensive asset protection.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
John Smith
InMail Variation 2:
Subject: Enhancing Employee Benefits with Tailored Insurance
Hi Maria,
Your post about employee wellness programs was an interesting view on integrating health and benefits packages (aligned with our solutions at Campion Broker).
We help HR Directors increase employee satisfaction, enhance benefits coverage, and reduce administrative burdens.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
John Smith
InMail Variation 3:
Subject: Streamlining Insurance for Financial Stability
Hi David,
Your post about corporate financial strategies was an interesting view on achieving financial stability through effective insurance (just like we do at Campion Broker).
We help Chief Financial Officers reduce financial risks, manage liability coverage, and optimise insurance costs.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
John Smith
Results
Expected
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
Ray Wolf, COO, Televero Health
Isaac and the team at Many Mangos have been my "go-to" LinkedIn marketing company for the last three companies I've led. His approach has yielded the highest quantity and quality prospects for us! With Isaac's help, we reinvented our recruiting of Psychiatric and Counseling resources around with great success, which has allowed us to stop spending high dollars on the more traditional job boards. The software tools and analytics make it easy to get started and manage the campaigns.
Whatever marketing you are doing today, with whatever degree of success, my strong recommendation is that you need to immediately START experimenting with Isaac if you have any intention of being the disrupter in your space rather than being disrupted!