marketing plan
You
About
🎁 Product Description | Bitwage offers a suite of payroll, invoicing, and benefits solutions that allow employees and freelancers to receive their earnings in Bitcoin, stablecoins, and other cryptocurrencies. |
💝 Product Type | Software solutions for payroll and HR management integrated with cryptocurrencies. |
📊 Product Stage | Established/Growth stage (founded in 2014 with significant traction: $250M+ payroll processed, 60K+ registered workers, 3K+ registered companies). |
💸 Monetisation Model | Subscription fees for payroll services, transaction fees for currency conversion and processing. |
Your Prospects
About
🙋♀️ Target Audience | Global remote workforce, including employers, employees, and freelancers interested in cryptocurrency payroll options. |
📢 Marketing Strategy Preferences | Content marketing, social media campaigns, webinars, partnerships with payroll and HR platforms, and targeted advertising on cryptocurrency and remote work forums. |
🤯 Buyer Persona Struggles | 1. Managing payroll for international workers across different currencies. 2. Ensuring compliance with varying international payroll regulations. 3. Overcoming hesitancy in adopting cryptocurrency payroll. |
🤨 Misconceptions | 1. Belief that cryptocurrency payroll is too volatile. 2. Thinking it is complicated to set up and integrate with existing systems. 3. Concerns about the security of payroll transactions. |
Buyer Persona
Example
Sara is an HR Manager for a rapidly expanding tech company with a globally remote workforce. Despite the company's growth, Sara struggles with managing payroll for employees spread across multiple countries, each with their own currency preferences and payroll regulations. Sara is particularly concerned about the complexity of integrating a new system and ensuring compliance with local laws. She is also hesitant about the volatility and security of using cryptocurrency for payroll. Sara dreams of a seamless, compliant, and secure payroll solution that allows her team to get paid in their preferred currencies without the hassle of currency conversion and high fees.
Targeting
Draft
Filter Category | Filter Criteria |
Industry | - Technology - Financial Services - Consulting - Human Resources - Remote Work Solutions |
Headcount | - 50-200 employees - 200-1,000 employees |
Job Title | - HR Manager - Payroll Manager - CFO - Financial Controller - IT Manager - Compliance Officer |
Do it Yourself
When you
Attract
- 1 Comment = 100-10,000+ Views
- You should engage meaningfully, allocating 20 minutes daily to join and drive conversations.
Step by Step Guide
➡︎Go to LinkedIn.com → Type in a relevant keyword or topic → Filter by "Posts" → Filter by "Job Title" ➡︎ Add value to the conversations
*Use Sales Navigator for advanced filtering settings
Educate
- Daily 1 Post = 100-10,000+ Views
- You should aim to educate, not sell
Step by Step Guide
➡︎Go to LinkedIn.com → Find your competitors → Select most viral → Redesign, rephrase, and rebuild content for your brand ➡︎ Schedule for 30+ days
*Use Taplio for advanced searches (Not Free)
Convert
- 1 Message = 3+ Personal Notifications
- Childlike curiosity to discover
- You should only meet after you’ve identified a gap
Step by Step Guide
➡︎Spend 3 minutes per person → GPT their profile, company page, and website → Poke the hive ➡︎ You only deserve their time if you find a gap
*Use the Mango App for advanced engagement mapping (Not Free)
👇 Zero to 6-Digit Page Views👇
Ideas
Content
# | Struggles | Misconceptions | Dream Outcomes | Post Caption (with a captivating hook) |
1 | Managing payroll for international workers across different currencies. | Belief that cryptocurrency payroll is too volatile. | Seamlessly paying international teams in their preferred currencies with minimal fees. | Article: "How to Easily Manage Payroll Across Multiple Currencies Using Cryptocurrency" |
2 | Ensuring compliance with varying international payroll regulations. | Thinking cryptocurrency payroll is complicated to set up. | Fully compliant international payroll. | How-to Video: "Step-by-Step Guide to Setting Up a Compliant Cryptocurrency Payroll System" |
3 | Overcoming hesitancy in adopting cryptocurrency payroll. | Concerns about the security of payroll transactions. | Secure and instant payroll transactions with complete control over funds. | Promotion: "Secure Your Payroll Transactions: Bitwage's Proven Track Record in Cryptocurrency Security" |
4 | Reducing currency conversion fees for international payments. | Believing that cryptocurrency is only for tech-savvy individuals. | Minimizing transaction fees and maximizing employee satisfaction. | Repost: "How Company X Reduced Conversion Fees by Switching to Bitwage for Payroll" |
5 | Managing payroll for freelancers across borders. | Thinking cryptocurrency payroll is not suitable for freelancers. | Quick and cost-effective payroll for freelancers in their preferred currencies. | Spotlight: Customer: "How a Freelancer Transformed Their Payroll Process with Bitwage" |
6 | Ensuring on-time payments for international teams. | Assuming that international payments take a long time to process. | Real-time payments and prompt payroll distribution. | Case Study: "How Bitwage Ensured Real-Time Payments for a Global Team" |
7 | Integrating cryptocurrency payroll with existing payroll systems. | Belief that integrating a new payroll system causes operational disruptions. | Smooth integration with minimal disruption and immediate benefits. | Article: "Seamlessly Integrating Cryptocurrency Payroll with Your Existing Systems" |
8 | Educating team members about cryptocurrency payroll. | Thinking that employees won't understand how to use cryptocurrency payroll. | A well-informed workforce that understands and embraces cryptocurrency payroll. | How-to Video: "Educate Your Team: Understanding and Benefits of Cryptocurrency Payroll" |
9 | Reducing the administrative burden of payroll processing. | Believing that cryptocurrency payroll is an additional administrative burden. | Efficient and automated payroll processing with cryptocurrency. | Promotion: "Reduce Your Administrative Burden with Bitwage's Automated Payroll Solutions" |
10 | Maintaining transparency in payroll operations. | Belief that cryptocurrency payroll lacks transparency. | Transparent payroll operations with detailed reporting and compliance. | Repost: "Why Bitwage's Cryptocurrency Payroll System is the Most Transparent Solution Available" |
11 | Building trust with employees regarding cryptocurrency payroll. | Thinking that implementing cryptocurrency payroll erodes trust. | Building strong trust with employees through secure, reliable payroll systems. | Article: "Building Employee Trust with Secure Cryptocurrency Payroll Solutions" |
12 | Ensuring fast and efficient invoicing for international clients. | Assuming invoicing with cryptocurrency complicates payments. | Simple and quick invoicing process with faster payments. | How-to Video: "Fast and Efficient International Invoicing with Cryptocurrency" |
13 | Expanding business operations while managing payroll complexities. | Believing that cryptocurrency payroll restricts business expansion. | Scalable payroll solutions that support business growth. | Promotion: "Scalable Payroll Solutions for Growing Businesses with Bitwage" |
14 | Maintaining payroll data integrity and avoiding errors. | Thinking that cryptocurrency increases payroll data errors. | High data integrity and error-free payroll processing. | Case Study: "How Bitwage Ensures Data Integrity and Error-Free Payroll Transactions" |
15 | Overcoming traditional payroll system limitations. | Belief that traditional payroll systems are the only reliable option. | Innovative payroll solutions that surpass traditional system limitations. | Spotlight: Partner: "Why Our Partners Choose Bitwage Over Traditional Payroll Systems" |
Ideas
godfather offer
A Godfather offer is a compelling proposition from a business that presents such exceptional value it's financially irresponsible for the prospect to refuse.
What you’re reading right now is our Godfather Offer.
Here are some ideas you can consider:
Offer Name | Offer Description | Value Proposition | Target Audience |
Global Payroll Simplification | Comprehensive service that simplifies international payroll including currency conversion. | Simplifies the management of global payrolls with easy currency conversion. | HR Managers, Payroll Administrators, International Business Owners |
Crypto Payroll Setup & Support | End-to-end setup and support for cryptocurrency payroll systems. | Ensures seamless setup and continuous support for cryptocurrency payroll integration. | Companies new to cryptocurrency payroll, Financial Directors, CFOs |
Enhanced Payroll Security Audit | A thorough security inspection and audit for existing payroll systems. | Provides peace of mind by ensuring payroll systems are secure and compliant with regulations. | IT Security Managers, Compliance Officers, Finance Managers |
Efficient Freelancer Payments | A tailored service for managing freelancer payments in multiple currencies efficiently. | Streamlines the payment process for freelancers, reducing costs and improving efficiency. | Freelance Business Owners, Remote Work Employers, HR Freelance Coordinators |
Custom Integration Solutions | Customized integration of Bitwage payroll solutions with existing HR and payroll software. | Offers tailored integration solutions to ensure smooth transition and minimal business disruption. | Large Enterprises, IT Managers, System Integrators |
Ideas
ad
Retargeting = 10x Cheaper Than Cold Ads
Ad Variation | Offer | Headline | Call to Action | Description |
1 | Free Cryptocurrency Payroll Consultation | Transform Your Payroll: Free Cryptocurrency Consultation | Book a Free Session | Get a personalized consultation on how you can transform your payroll with cryptocurrency. Sign up for a free session today. |
2 | Free Cryptocurrency Payroll Consultation | Unlock Payroll Efficiency: Free Consultation | Schedule Your Session | Learn how to streamline your payroll processes with our free consultation. Book your session with Bitwage experts now. |
3 | Free Cryptocurrency Payroll Consultation | Cryptocurrency Payroll Made Easy: Free Consultation | Get Started | Discover the benefits of cryptocurrency payroll with a free consultation from Bitwage experts. Get started today. |
4 | Free Demo of Bitwage Payroll Solution | See Bitwage in Action: Free Payroll Solution Demo | Schedule Your Demo | Experience the ease of managing your payroll with Bitwage's innovative solution. Book a free demo today. |
5 | Free Demo of Bitwage Payroll Solution | Revolutionize Payroll: Free Demo | Get a Free Demo | Discover how Bitwage can revolutionize your payroll processes. Schedule a free demo now. |
6 | Free Demo of Bitwage Payroll Solution | Your Future Payroll Solution: Free Demo | Try It Now | See how Bitwage can simplify your payroll management. Get a free demo and transform your payroll today. |
7 | Free International Payroll Guide | Simplify International Payroll: Free Guide | Download Free Guide | Get our comprehensive guide to managing international payroll with ease. Download your free copy now. |
8 | Free International Payroll Guide | Master International Payroll: Free Guide | Get Your Guide | Learn how to manage international payroll efficiently with our free guide. Download now and start saving time and money. |
9 | Free International Payroll Guide | International Payroll Simplified: Free Guide | Access Now | Understand the intricacies of international payroll with our detailed guide. Access your free copy today. |
10 | Free Blockchain Payroll Webinar | Join Our Free Webinar: Blockchain Payroll Insights | Register for Free | Gain insights into blockchain payroll and its benefits in our free webinar. Secure your spot now. |
11 | Free Blockchain Payroll Webinar | Blockchain Payroll Made Simple: Free Webinar | Sign Up Today | Learn from the experts about the simplicity of blockchain payroll. Join our free webinar today. |
12 | Free Blockchain Payroll Webinar | Blockchain Payroll Revolution: Free Webinar | Reserve Your Seat | Discover the future of payroll with blockchain technology in our free webinar. Reserve your seat today. |
13 | Free Payroll Security Audit | Ensure Payroll Security: Free Audit | Request Free Audit | Secure your payroll with a complimentary security audit from Bitwage. Request your free audit today. |
14 | Free Payroll Security Audit | Protect Your Payroll: Free Security Audit | Get Free Audit | Protect your payroll transactions with a free security audit from Bitwage security experts. Get your audit now. |
15 | Free Payroll Security Audit | Payroll Security Checkup: Free Audit | Schedule Free Audit | Ensure your payroll system is secure with a free audit from Bitwage. Schedule your free checkup now. |
Ideas
Messaging
InMail Variation 1:
Subject: Simplify Your Global Payroll with Bitwage
Hi Jordan,
Your post about managing international payroll was an interesting view on how Bitwage can simplify the complexities of global payroll.
We help HR Managers reduce payroll processing times, ensure compliance with international regulations, and offer flexible payment options in multiple currencies including cryptocurrencies.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Jonathan
InMail Variation 2:
Subject: Overcoming Payroll Compliance Challenges
Hi Alex,
Your post about payroll compliance challenges was an interesting view on how Bitwage’s compliant reporting features can benefit your team.
We help Payroll Administrators reduce compliance risks, streamline payroll processing, and provide secure cryptocurrency payment options.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Jonathan
InMail Variation 3:
Subject: Innovate Your Payroll System with Cryptocurrency
Hi Chris,
Your post about adopting innovative payroll solutions was an interesting view on how Bitwage can offer secure and flexible payment options.
We help Financial Directors lower transaction fees, increase payment security, and offer flexible payout options with Bitcoin and other cryptocurrencies.
What's the best way to get on your calendar to discuss our solutions?
Best regards,
Jonathan
Results
Expected
🥭 More time closing, less time prospecting
🪄 10-45+ Godfather Offers Accepted
💬 75-150 New Conversations
👋 750-3,500+ Followers
👀 10,000-100,000 Content Views
👁️🗨️ 3,000-5,000 Click To Page Views
🎯 100-150 Marketing Qualified Leads
✅ 30-Day Content Creation & Distribution
🔗 LinkedIn Ads Management ($10/day)
🔉 5,000-10,000 Targeted Comments
📬 DM Management (1 Profile)
🤝 Connection Request Management (25/day)
🔄 Follow Up Management (10-15/day)
📧 Email Templates (10-25/day)
📞 Call Scripts (10 Calls Before 10 and 5 After 5)
📆 Weekly Training & Strategy Call
📋 Lead Sheet
Wolf
COO
Ray
Ray Wolf, COO, Televero Health
Isaac and the team at Many Mangos have been my "go-to" LinkedIn marketing company for the last three companies I've led. His approach has yielded the highest quantity and quality prospects for us! With Isaac's help, we reinvented our recruiting of Psychiatric and Counseling resources around with great success, which has allowed us to stop spending high dollars on the more traditional job boards. The software tools and analytics make it easy to get started and manage the campaigns.
Whatever marketing you are doing today, with whatever degree of success, my strong recommendation is that you need to immediately START experimenting with Isaac if you have any intention of being the disrupter in your space rather than being disrupted!