ManyMangoes

Oracle ANZ Q1 2024 Proposal

Project Overview

Phase 1: Cost-Friendly, Huge Reach

Objective: The campaign aims to leverage LinkedIn to identify and engage with Database Executives in Australia and New Zealand, ultimately delivering 30-100 pre-qualified leads per month.


Scope: This includes sourcing contact information, analyzing profiles, building an Ideal Customer Profile (ICP) engagement strategy, content creation, optimizing LinkedIn presence, and engaging prospects.

Campaign Strategy

Target Audience: Database Executives in Australia and New Zealand, with a focus on those demonstrating potential interest in Oracle's offerings based on their experience, skills, and interests.


Key Messages: Tailored to highlight Oracle ANZ's value proposition, addressing the specific needs and pain points of Database Executives.


Content Strategy: Develop and implement a content strategy that includes personalized connection requests, InMails, emails, event page content, and calling scripts designed to resonate with the ICP.

Deliverables

  1. Source contact information for 4,500 Database Executives.
  2. Build and implement an ICP Engagement Strategy.
  3. Write and optimise copy for various outreach efforts.
  4. Optimise Oracle ANZ's LinkedIn presence to better attract and engage the target audience.
  5. Engage up to 2,000 prospects per month.
  6. Conduct weekly creative marketing and analysis sessions.
  7. Provide a quarterly business review.

Roles & Responsibilities

ManyMangoes team will be responsible for strategy development, content creation, and day-to-day execution of the campaign.


Oracle ANZ team will provide product expertise, approve content, BDC calling support, and assist in defining the ICP.


Performance Metrics

KPIs: Engagement rate, response rate, lead generation rate, and conversion rate.


Monitoring and Reporting: Weekly and quarterly reports on campaign performance, with insights and recommendations for optimisation.

Pilot Summary

Phase 1: Cost-Friendly, Huge Reach

  1. Source contact information for the 4,500 Database Executives in Australia & New Zealand
  2. Analyse experience, skills, & interests
  3. Build ICP Engagement Strategy
  4. Write copy for ICP incl. Connection Requests, InMails, Emails, Event Pages, and Calling Scripts.
  5. Optimise LinkedIn presence for ICP
  6. Engage up to 2,000 prospects/month
  7. Weekly creative marketing session (20-mins)
  8. Weekly marketing analysis session (10-mins)
  9. Quarterly business review (1-hour)
  10. Deliver 30-100 pre-qualified leads/month

$2,000 USD

53.02% Discount

$4,257 USD

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Campaign Notes

  1. Pilot discount available for first time customers showing growth potential.
  2. Quote expires 60 days after issuance.
  3. Discount redeemable once per customer.